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Dog Eat Dog World (9/17/98)
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The iMac is making such a huge impact on Apple's whole situation, we at AtAT are considering campaigning for an official change to the calendar. The start of the new calendar would be, of course, May 6th, 1998, the day the iMac was revealed to the world and made its indelible Bondi Blue mark on Apple's checkered history. Since the iMac's unveiling, Apple's been transformed back into the company who makes computers for the rest of us.
So let's open the history books for a minute... The first weeks A.i. (Anno iMac?) were marked by intense excitement, coupled with more than a little bit of skepticism among the nonbelievers. We were constantly hearing that the iMac was doomed to failure because it lacked a floppy drive, had a relatively slow modem, and wouldn't allow the use of any existing Mac peripherals. While these arguments were all fair to make, whichever "drawbacks" Apple didn't change before introduction didn't prevent the iMac from breaking all kinds of sales records when it touched down on Day 101. But there was another prediction we heard from the naysayers early on that we felt had some merit: the iMac, when released, would cannibalize Apple's more profitable Power Mac G3 sales. After all, at the time, a Power Mac G3/233 sans monitor cost hundreds of dollars more than an iMac would, and the iMac included an integrated display and a modem.
As it transpires, though, apparently that fear was unjustified. According to a MacWEEK article, ComputerWare isn't the only company doing studies on the iMac's sales effects: ZD Market Intelligence reports that the iMac's arrival seems to have increased Power Mac and PowerBook sales, instead of cannibalizing them; sales of Apple's pro-level computers shot up 20% in August. It would appear that mind share is as powerful a market force as we all expected. All hail iMac, the messiah of Apple's new age!
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SceneLink (1020)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 9/17/98 episode: September 17, 1998: Fears that the iMac's high power and low price point might jeopardize the sale of other more profitable Macs appear to be unfounded. Meanwhile, Apple's reportedly hard at work behind the scenes, trying to cut deals with several national retailers in a bid to make this a Merry iMac Christmas for all, and Judge Jackson may allow new evidence in the "Redmond Justice" case that could delay the trial even further...
Other scenes from that episode: 1021: Come Crawling Back (9/17/98) So now that Apple's got a winning consumer computer (and all indications are that it's simply the first in a long line of iMacs), it's time to start thinking once again about where people can go to buy them... 1022: Supressing Evidence (9/17/98) Yet another Microsoft argument was shot down by Judge Jackson in today's episode of "Redmond Justice." Jackson rejected Microsoft's request to have all new Department of Justice evidence suppressed from the case...
Or view the entire episode as originally broadcast... | |  |
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