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Big and Beautiful (9/19/98)
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Yup, Apple's new PowerBook G3's have standardized on a 14.1-inch active-matrix screen, and Apple's being rather vocal about that fact. You may have already heard new Apple radio ads touting the luxury of the new large screen, if you happen to listen to one of the stations who aired the ad. If not, Apple's kindly posted QuickTime versions of both ads to their web site, along with a list of stations that are running them in their ad rotation. Given that each is only a few hundred kilobytes, even those of you on a relatively slow connection may want to give them a listen.
Both commercials consist of spots from "Big Screen Theatre," in which we get to listen to people composing email on their brand new PowerBook G3's. And, of course, those email messages describe the Pentium-crushing performance of the G3, the fact that anyone can have one for as little as $2799, and most importantly, how nice it is to work on a 14-inch screen. Pretty standard fare, all told, but not without a touch of Apple's style. Overall, thumbs up from the AtAT crowd.
Of course, all this high-exposure focus on the "big-screen" advantage of the new PowerBooks makes us wonder about the rumors that Apple plans to release a limited number of 12.1-inch active-matrix PowerBooks for a much lower price. Would they really be planning to release a laptop with a 12-inch screen after airing a radio commercial that describes a 12-inch screen as "uncomfortably tiny?" Not that Apple hasn't made less logical moves before, but still, we've got to wonder. And what about next year's consumer laptop, which is reportedly going to pack a small passive-matrix display in order to extend battery life? Only time will tell...
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SceneLink (1026)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 9/19/98 episode: September 19, 1998: Apple's new PowerBooks are dressed to the nines in big, beautiful screens-- and the new ads are playing up that angle as much as possible. Meanwhile, just what happened in last week's meeting between Captain Steve and France's ministers of finance and education? And in an unrelated matter, is anyone surprised to find out that Marilyn Manson's a virus-carrier?...
Other scenes from that episode: 1027: L'Ecole d'iMac (9/19/98) Hmmm, was there more to Steve Jobs' visit to Paris than the standard keynote appearance and coroporate elbow-rubbing? Certainly he was there for Apple Expo 98, a sort of French equivalent to our own MacWorld Expo, but while he was in town, Steve reportedly met with two high-ranking members of the French government... 1028: Typhoid Marilyn (9/19/98) AutoStart Worm infections continue to run rampant, despite relatively simple measures that can be taken to protect a Mac. The AutoStart Worm, for those of you who have been living in a cave for the last four months, is the one of the first serious virus outbreaks to hit the Mac platform in several years...
Or view the entire episode as originally broadcast... | |  |
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