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Early Withdrawal (10/1/98)
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So you thought all the good Apple dirt comes out of Cupertino? Not so, my friends. Just witness the fireworks over in Merry Olde England, as Apple U.K. announced that it's pulling out of this year's Apple Expo '98. MacWEEK dishes the good stuff.
According to Apple U.K., they're withdrawing their support because Emap Trenton, the show's sponsor, is going to be running a second show alongside the Apple Expo. That second show, "Total Design Technology," is a cross-platform event, and apparently Apple U.K. feels that such a scenario would not "do justice to [their] vibrant market." It seems that Emap originally wanted to scrap Apple Expo completely and replace it with a cross-platform event; instead, they decided to run the two shows concurrently, and since Apple finds this unacceptable, they've pulled out. Emap, meanwhile, is both "surprised" and "dumbfounded" by Apple's withdrawal, claiming that, as far as they knew, Apple was happy with the arrangement, and noting that registration for both events was quite high. But now things are all higgledy-piggledy, Emap may have to change the name of Apple Expo to something else, and no one really knows what's going to happen between now and the show's scheduled November 25th opening in London.
An Apple Expo without Apple... now that's thinking differently. We admit we find it a little hard to understand why appearing at an Apple Expo that runs at the same time as a cross-platform design show would be so bad. Still, Apple U.K. claims that they are now planning their own Mac show for the United Kingdom some time next year, though details are sorely lacking at this stage. Guess we'll have to wait and see what kind of shindig Apple U.K. can throw down.
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SceneLink (1050)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 10/1/98 episode: October 1, 1998: The iMac is the uncontested computer beauty of this year's small screen-- was there ever any doubt? Meanwhile, Apple U.K. throws everyone a curve by pulling out of the upcoming London Apple Expo, and Motorola claims that the PowerPC is in no danger whatsoever...
Other scenes from that episode: 1049: Ready For Its Close-Up (10/1/98) There was never even any question that Apple's new iMac has "star quality." Those colors, those curves, that come-hither look-- Hollywood was destined to hear the call. And so it came to pass that an iMac, scarcely two weeks after its runway debut, landed a brief cameo appearance in a commercial for "Spin City."... 1051: Keep on Rocking (10/1/98) Following yesterday's brouhaha over the uncertain future of Motorola's PowerPC-making SPS division, it's only natural to expect some reassurance from the company's spin doctors. Thankfully, that's just what we got: a MacCentral article claims that, according to Motorola officials, the PowerPC is "alive and kicking butt." In the words of Ken Phillips, Motorola's SPS director of communications, and Garth Nash, Motorola's networking and computing systems group's communications director, all PowerPC-unit spinoff rumors are "ludicrous" and contain "no truth at all."...
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