So another couple of iMac commercials have debuted, bringing the grand total up to six. The first four, which we assume you've seen by now, focused heavily on just showing the iMac's revolutionary design to the viewer, while underscoring its simplicity. While three of the first four commercials featured voiceovers by veteran actor Jeff Goldblum (who, as many may recall, once saved the earth by using a PowerBook), he never actually appeared on camera. The two new ones, however, let Mr. Goldblum step in front of the lens as he talks about people who "don't have an email" and wonders why everyone made computers that were beige.

Both new commercials are at least as minimalist as the first four; they feature Mr. Goldblum standing against a stark white background, he makes his point, and then we're shown a rotating view of the iMac. Not only does this approach project the necessary image of simplicity, but we assume it also keeps production costs down. What this means, though, is that Apple is counting on Jeff Goldblum's ability to get his point across in under thirty seconds; personally, we think he succeeds admirably. If you missed the commercials on ABC last night, Mac OS Rumors has a 3 MB QuickTime version of at least the "Email" one posted, or you can download our much smaller 300 KB version here. Due to some bizarre coincidence, both AtAT and Rumors botched the video capture on the "Beige" commercial, so all we have to offer is this truncated version, which is missing the first five seconds, but can certainly give you the idea. We also assume that Apple will post its own versions sometime Wednesday or Thursday.

Kudos to Apple, Mr. Goldblum, and Chiat-Day for a couple of what we expect to be fairly successful commercials. The only thing that struck us as odd about the whole thing was Steve Jobs' quote in the Apple press release: "We asked ourselves who best captures the imagination and intelligence of iMac, yet can understand the fears and concerns that many consumers have about computers and the Internet. Jeff Goldblum was our number one choice, and we are proud and thrilled to be working with him." We are baffled and perplexed by the notion that when Apple thinks about the iMac's imagination and intelligence and couples that with technophobia, they immediately think of Jeff Goldblum. But hey, whatever floats your boat.