Buying Best (10/14/98)

Of course, all the great iMac press in the world doesn't help a bit if customers who want to buy one can't find one anywhere. We're not talking so much about availability problems; Apple's done a commendable job of keeping the supply flowing. We're talking more about retail presence. Remember when Apple yanked its Macs out of a slew of national retail chains, like Sears, Computer City, and Best Buy? Those stores were hurting Apple more than helping them; the few Macs they had on display were typically so neglected and screwed up, they probably hurt sales more than helping them. Unable to wrangle a commitment from the stores to do things right, Apple pulled the plug. And those national retailers happily waved goodbye, since Macs weren't making them any money, anyway.

But that was before the iMac. Back when Apple's idea of a compelling consumer system was the Performa 6400, we could see how big consumer-oriented retailers wouldn't be too concerned about a lack of Macs on their shelves. Now that the iMac has hit it big in the consumer space, though, surely those retailers are a little more interested. And since CompUSA stores aren't everywhere, it's in Apple's best interests to make sure that consumers looking for a new computer can pick up an iMac if they want to. That's why it's such great news that Best Buy will start selling iMacs on November 8th-- in time for the Christmas rush. An Apple press release reveals that there are almost 300 Best Buy locations across the nation, and they sell one out of every three home computers sold in cities with a Best Buy store. We bet a lot of those computers are going to first-time buyers. In our opinion, Best Buy was absolutely the best choice Apple could have made when choosing a national consumer retail chain to carry the iMac.

We don't have Best Buy stores over here in New England just yet, but they've just started to advertise on TV and the first stores will be opening soon. We'll be interested to see what the stores turn out like, and we're particularly interested in how the iMac holiday sales numbers will look...

SceneLink (1078)
And Now For A Word From Our Sponsors

Mash-ups and original music by AtAT's former Intern and Goddess-in-Training

Prim M at YouTube


The above scene was taken from the 10/14/98 episode:

October 14, 1998: That black ink keeps flowing-- and flowing stronger than Wall Street expected. Meanwhile, it turns out that the iMac is snaring even more first-time computer buyers than originally thought, and Best Buy returns to the Mac fold next month, at least as far as the iMac is concerned...

Other scenes from that episode:

  • 1076: 365 Days of Black (10/14/98)   So by now you've almost certainly heard the good news: Apple not only posted its fourth consecutive quarterly profit and their first annual profit since 1995, but they once again blew away analysts' expectations...

  • 1077: ...But Who's Buying? (10/14/98)   Apple's Q4 profit wasn't the only bit of good news Steve revealed in the big event; finally, we have some more data about the kinds of people who are buying the iMac, Apple's funky blue consumer system that is largely responsible for the healthy quarterly results...

Or view the entire episode as originally broadcast...

Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

(1190 votes)

As an Amazon Associate, AtAT earns from qualifying purchases

DISCLAIMER: AtAT was not a news site any more than Inside Edition was a "real" news show. We made Dawson's Creek look like 60 Minutes. We engaged in rampant guesswork, wild speculation, and pure fabrication for the entertainment of our viewers. Sure, everything here was "inspired by actual events," but so was Amityville II: The Possession. So lighten up.

Site best viewed with a sense of humor. AtAT is not responsible for lost or stolen articles. Keep hands inside car at all times. The drinking of beverages while watching AtAT is strongly discouraged; AtAT is not responsible for damage, discomfort, or staining caused by spit-takes or "nosers."

Everything you see here that isn't attributed to other parties is copyright ©,1997-2023 J. Miller and may not be reproduced or rebroadcast without his explicit consent (or possibly the express written consent of Major League Baseball, but we doubt it).