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The Bottom Line (11/16/98)
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By now everyone's used to the iMac getting more than its share of recognition; after all, it's been the talk of the town ever since its surprise unveiling last May. But while it's easy to be jaded when hearing more praise for the little blue lump, you should try to take notice of its latest accomplishment, because it could mean Big Things™ for everyone's favorite consumer Mac. According to an Apple press release, the iMac has been chosen as this year's "Hottest Desktop Computer" by Computer Retail Week magazine.
Why is this distinction so important? Because it comes from the people in the trenches-- CRW polled "200 front-line retail sales people" to determine the results. This award doesn't come from a panel of CEOs or some group of designers saying that the iMac is what computers should be like; it comes from the people who are actually selling computers to people like you and me, and according to them, the iMac is where it's at. CRW's editor, Mark Harrington, implied that the iMac won the award hands down; it was "far and away the leading desktop choden by [their] sales associate readership, the key influencers in retail stores."
Of course, the recognition palls a bit when you hear what was awarded with the title "Best Software:" Windows 98. Yes, the same people who picked the iMac as the best computer of the year also decided that nothing deserved the title "Best Software" more than a package which reportedly consists of a collection of free bug fixes bundled together with a free web browser, sealed in a box, and emblazoned with a $99 price tag. Then again, it's selling like hotcakes, regularly topping the software sales charts-- so in that sense, we suppose the iMac should feel as if it's in good company. There's no accounting for taste, after all.
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SceneLink (1150)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 11/16/98 episode: November 16, 1998: The iMac continues to win awards-- but this time, it's the retail sales associates themselves bestowing the honors. Meanwhile, Best Buy is far from the perfect place to buy an iMac, but if the competition between them and CompUSA continues, that may have to change; and in "Redmond Justice" news, everyone enjoys a hearty chuckle at Bill Gates' expense-- even the judge...
Other scenes from that episode: 1151: Let The Games Begin (11/16/98) Reports continue to trickle in about the less-than-terrific performance of Best Buy's sales associates when it comes to selling iMacs. The latest incident to reach our ears involves a store employee who, when asked which scanner was appropriate for the iMac, had to go and look up the answer-- and returned claiming that the $179.99 Umax Astra 1200S was the one to buy... 1152: More Comic Relief (11/16/98) Legal Question of the Week: when you're the CEO of the world's most influential software company and said company is on trial for alleged antitrust behavior, is it a bad thing when the judge laughs at you?...
Or view the entire episode as originally broadcast... | |  |
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