Piecing the Puzzle (11/24/98)
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Lots of sites out there have picked up on the story that Apple has quietly filed to register "My Apple" as a service mark for something it's got up its sleeve. Apple certainly isn't saying what it is, though, and most of the people reporting this tidbit aren't going out on a limb to guess what it means. But Mac OS Rumors is, and that's why we love them. Their take on things is that "My Apple," which is filed as a "computer network service provider... providing multiple user access to a global information network," all ties into the rumors that next year's "P1" consumer portable will include some kind of wireless Internet access. Intriguing!

There are other clues that "My Apple" is connected with the P1; for instance, in the past Apple reportedly reserved its own high-frequency band for Data PCS, and testing of wireless technology using that band is rumored to be in progress right now-- in areas with Apple offices. So what does this all mean? Is Apple really going to start up its own cellular-access ISP for users of the P1? Or is "My Apple" just going to be another eWorld? We're willing to bet we won't know for sure until Macworld Expo in January, at the very earliest, and most likely not until a few months later. Meanwhile, http://www.myapple.com/ is registered and working, but right now it just loads the main Apple web site.

Incidentally, for those of you who have been trying to figure out whether Apple's going to call the P1 the iMate, the iBook, the eMac, or what, now there are more clues to throw into the mix. MacInTouch reports that, along with the service mark filing for "My Apple," Apple has also claimed the trademarks "MacMate" and "WebMate." Coincidence? Not likely.

 
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The above scene was taken from the 11/24/98 episode:

November 24, 1998: AOL is probably picking little bits of Netscape out of its teeth right now, as it wonders if it has room left for pie. Meanwhile, Apple readies something big to do with wireless Internet access, and iMacs continue to make their presence felt all over the tube...

Other scenes from that episode:

  • 1174: Gobble Gobble Gobble (11/24/98)   Yep, it really happened: AOL couldn't wait until Thanksgiving to stuff their collective face, so they gobbled up a browser company as an appetizer. They announced that the deal has been finalized, and they're buying Netscape for a little over $4 billion in stock-- and Sun gets a piece of the pie, too...

  • 1176: Star of the Show (11/24/98)   Now there's yet another article out there on how Macs and Apple equipment show up on so many TV shows-- NewsWeek's a little late with their offering, but it's still a good read. You know the phenomenon, of course; if you manage to watch an evening of network television without ever catching a glimpse of a Mac or two, you're either not paying attention or you have really unusual taste in your program choices...

Or view the entire episode as originally broadcast...

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