Back on the Upswing (2/3/99)
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The naysayers had a jolly time last month when the iMac sales figures for December were announced. If you recall, everyone's favorite Bondi blue buddy had slipped from its number one November spot, to rest at number three during the holiday month-- and plenty of people announced that the iMac fad was on its way out. Oh, sure, when the quarterly sales figures were tallied up, the iMac was the best seller throughout the entire October-through-December period, and we welcomed that news, but the fact still stands that the iMac was "less popular" in December. So was that the beginning of the end?
Not bloody likely. First, there's the new fruit-flavored models with faster processors, bigger hard drives, a lower sticker price, and a hue for every decor. On top of that, there are all the "classic" iMacs still in the channel that retailers are shoving out the door for under $1000. And the price deals get even better... For instance, if you don't mind a refurbished unit, the Apple Store's got revision A's for $799 with Mac OS 8.5 and free shipping. Many retailers also have "open-box" deals on classic iMacs, and we've heard of such deals for as low as $540-- so shop around. Considering the mad dash by consumers to buy both the new iMacs and the cheaper classic models, January's numbers ought to look very good indeed.
But don't take our word for it-- according to MacCentral, the Mac reseller chain Computer Town is actually seeing an increase in iMac sales since the holidays. Their CEO notes that Computer Town sold 716 iMacs in December, and 850 in January, marking an 18% increase, and they expect that other resellers saw similar sales bumps. With that in mind, Computer Town fully expects to see the iMac back at the top of the charts in January. We'll know soon enough if that prediction comes to pass.
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SceneLink (1315)
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And Now For A Word From Our Sponsors |
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 |  | The above scene was taken from the 2/3/99 episode: February 3, 1999: Has the iMac's reign at the top of the sales charts ended for good, or will new colors and lower prices help it regain its throne? Meanwhile, Apple lends a helping hand to users of older Macs by releasing System 7.5 for free, and we're not quite sure what to make of the mystery of mammals.org...
Other scenes from that episode: 1316: Step Into 1994 For Free (2/3/99) Hey, while the rest of the "cool" people are swapping Sherlock plugins and 32-bit icons for their G3 Power Macs running Mac OS 8.5.1, are you still puttering along on an LC III with System 7.1? We feel your pain, really we do... 1317: iFurby? Or What? (2/3/99) Goodness knows, we at AtAT aren't typically hurting for, shall we say, "imaginative" explanations for strangeness in the world of Apple. Heck, when Apple reversed its Super Bowl commercial plans, we were the first to blame aliens...
Or view the entire episode as originally broadcast... |  |  |
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