Climbing Up Down Under (2/24/99)
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After taking a look at a Computer Daily News article, we have some good news and some bad news. The good news is, Apple Computer "finished strongly in fifth spot" for overall sales, only under 1000 computers short of the tied third place sellers, Hewlett Packard and Acer. Compaq, unsurprisingly, was first, capturing 14% of the market, followed by IBM with 9.4%. Sure, Apple's 6% may not look terrific in comparison, but it's still a solid performance, and it shows growth is still the word of the day.

The bad news is that these figures pertain to the Australian market. Well, okay, that's not exactly bad news-- after all, Australia's a great, big country and Apple should be thrilled to be fighting for third place there. It's just that we'd seen other web sites mistakenly report this data as if it were based on U.S. sales figures, which would be fantastic, if not just a little out of whack given the recent PC Data January reports. Remember, the "classic" iMacs slid into fourth place last month here in the U.S., and the flavored iMacs didn't even make the top 15; we don't see how it would be possible for Apple, then, to have magically have fallen just short of third place in overall sales. But it sure as heck is something to shoot for.

In fact, we're finding Apple's increased popularity in overseas markets to be a very encouraging sign. For instance, it was recently pointed out that Apple finally captured the number one spot in Japanese retail sales a few weeks ago, propelled to the top by the overwhelming success of the iMac there; Apple recently announced that as many as 60% of Japanese iMac buyers are new to the Mac platform, which is exactly the kind of thing we love to hear. Number one in Japan, vying for number three in Australia-- say, things are looking up. We haven't even seen Apple referred to as "beleaguered" in the press, lately; that's probably the one sure sign that the darkest days are well past us all.

 
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The above scene was taken from the 2/24/99 episode:

February 24, 1999: Intel hosts a PC fashion show, at which computers shaped like bunnies and fish hit the runway. Meanwhile, Apple flirts with the number three sales spot in Australia, and Microsoft's latest witness is just one more casualty in the ongoing David Boies Carnage-thon...

Other scenes from that episode:

  • 1362: Fashion Victim (2/24/99)   AtAT's latest demographic data on our viewing audience suggests that several of you have been messing with computers long enough to remember back when the Macintosh "desktop publishing" revolution was in its early stages...

  • 1364: Still More of the Same (2/24/99)   In "Redmond Justice" news, everything old is new again as maverick government attorney David Boies (cue boyish glance at camera and sparkle off of teeth) continues to rip Microsoft's defense witnesses into shreds of organic material identifiable as formerly human only via expensive and time-consuming DNA tests...

Or view the entire episode as originally broadcast...

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