And I Feel Fine (3/21/99)
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As the year 2000 approaches, we find ourselves increasingly open to the idea that the world is coming to an end. We're typically pretty skeptical of all the "End Is Nigh" rhetoric, but sometimes you just can't ignore the signs. Our anxiety about the end of the world has been rising steadily over the past year, as Apple managed to generate a sustainable profit, crank out an effective advertising campaign, produce the best-selling computer in the consumer market, and demonstrate year-over-year growth. Those are all some scary indicators. But this whole "we want to be the best games platform" thing really gives us a wiggins.
Not that we don't like games-- we do. In fact, we love them. It's just that, traditionally, Apple has myopically tried to stifle games development on the Mac platform, in fear that good games would only reinforce the attitude that the Mac is only a toy. These days, however, the new Apple is welcoming games developers with open arms, and making such game-friendly moves as announcing support for the industry standard OpenGL 3D programming interface and putting 3D hardware acceleration in every Macintosh made. That's spooky. But we didn't start stockpiling canned goods and bottled water until we heard about Apple's presence at the cross-platform Game Developers Conference. It wasn't just that they went at all-- though that alone is certainly enough to give longtime Mac watchers the heebie-jeebies. No, it's the fact that even Mac haters at the conference were starting to warm up to Apple's hardware. Time to move into the fallout shelter.
The Mac Gamer's Ledge notes a frightening phenomenon; the heavily PC-biased Game Wire's report from the conference includes comments from two correspondents who remark upon Apple's presence. One guy notes that the "icebox" G3 was "the biggest hyped product in the computer show," and while he concedes that the G3 might beat out a Pentium II system in some tests, he "seriously doubts" it could trounce any "heavily equipped PC systems out there." Okay, not the biggest compliment in the world, but at least it's an acknowledgement that Apple was in full hype mode at the conference. Then the other correspondent, an admitted "Mac hater," truly confirms that the world is coming to an end by stating that he or she is "really impressed with the speed and graphic quality" of the new G3's, which "were EVERYWHERE... by the time [he or she] got home everything looked iMac blue." Now that's a strong show presence-- and at a games conference! Duck and cover!
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| | The above scene was taken from the 3/21/99 episode: March 21, 1999: They may be smack in the middle of the Fortune 500, but Apple is hovering near the top of the Barron's 500. Meanwhile, Apple's enthusiastic foray into the mysterious lands of game developers has not gone unnoticed, and (surprise!) the long-awaited consumer portable is looking more like a July release than an April one...
Other scenes from that episode: 1410: Rising Through The Ranks (3/21/99) Most of you remember the truly dark days a few years ago, when Apple was making some serious managerial missteps and market share continued to dwindle. Even as a couple of billion dollars' worth of red ink gushed from Cupertino like the torrent of blood pouring out of the elevator in The Shining, die-hard Mac fans continually tried to find reasons to counter the pressure to jump the sinking Apple ship and swim over to that ocean liner with all the Windows... 1412: April, July, April, July... (3/21/99) We knew it seemed too good to be true. Given that this summer's MacWorld Expo got moved from our own home in Boston to the Big Apple, we look forward once again to trying to produce AtAT from the decidedly un-TV-studio-like environs of a cheap hotel room...
Or view the entire episode as originally broadcast... | | |
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