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And the Appetizers... (11/7/97)
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But there's much more planned for the Monday announcements, and details are leaking despite the lockdown Steve's clamped onto Apple gossipers. For instance, consider the BusinessWeek article on the new Apple direction, which predicts that a web-based direct-sales model and network computers both figure heavily in Apple's future. Both of these elements have surfaced before, and they both seem very probable as candidates for a Monday announcement, despite how Jobs himself referred to a pre-release draft of the article as being "way off" in its predictions (but added that he "can't help" improve its accuracy).

As we mentioned yesterday, <http://store.apple.com/> had been accepting web connections, though no default page had yet been loaded. BusinessWeek seems to think that Apple will flounder as it tries to shift its sales focus, citing Hewlett Packard and Compaq as examples of companies who made a thorny transition to build-to-order sales. After last year's Apple Club debacle, we at AtAT are almost inclined to agree that Apple has much to learn about successful e-commerce.

As for the Apple NC, what could be more natural, following an Apple/Oracle wedding? We notice, however, that the bouncing baby NC is due in January, and it's already November... And rumors of the gestating NC have been circulating for months. Shotgun wedding, anyone?

 
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The above scene was taken from the 11/7/97 episode:

November 7, 1997: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

  • 157: Wedding Bells? (11/7/97)   While we've mentioned the possibility of an Apple/Oracle marriage before, the rumors are hotter than ever as November 10th's mystery announcement draws ever nearer. The boldest statement comes from (who else?)...

  • 159: Made With Mac Windows (11/7/97)   On a less matrimonial note, there's a cute little tidbit over at MacCentral. Seems that many of the animated GIF files on the Microsoft web site were created with GIFBuilder, which is a Mac-only application...

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