Smoke from the Ears (11/8/97)
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Our collective head is spinning from the recent Apple Recon report on Monday's big Apple event. Anyone who watches AtAT on a regular basis will want to go check it out, but be warned-- there's so much going on in there that we can only begin to discuss it here... seriously, it's too much for a soap opera episode; it's more like an epic miniseries or educated guesses and rampant guesswork. Here's some of the twisty-turny stuff:
- Microsoft may license parts of Rhapsody for a future incarnation of Windows.
- Sun may pay Apple >$100 million in a "partnership" similar to the Apple-Microsoft deal
- Rhapsody may be the"common desktop OS" that IBM, Oracle, Sun, and Netscape have been talking about
- The Apple-Oracle merger will probably not happen, though a "partnership" is likely
- IBM may license Rhapsody, following recent meetings between Jobs and IBM's Gerstner
- Compaq may make the x86-based Rhapsody servers that Apple doesn't want to make
- Intel may appear to announce Rhapsody for Intel-- including Merced and Alpha
- The CompUSA Mac sections are only the beginning
- Apple may retarget advertising almost exclusively at the general consumer markets
And the big one... Apple Recon goes so far as to speculate that "Apple as we currently know it might be unrecognizable within the next 6-12 months." They're not talking about a merger or a buyout or even another restructuring, but a fundamental reworking of what Apple is and does, as it moves toward the "mobile and distributed computing environment" by providing NC's, etc. connected to Rhapsody servers, embracing a paradigm that is hardware- (and to a limited extent, software-) independent. We're still trying to get our minds around that one.
Read it!
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And Now For A Word From Our Sponsors |
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| | The above scene was taken from the 11/8/97 episode: November 8, 1997: (Sorry—this was before we started writing intro text for each episode!)
Other scenes from that episode: 161: Look Ma, No Wires (11/8/97) For few days now, MacOS Rumors has been speculating on some kind of collaboration between Apple and Lucent Technologies, those guys who split off of Bell Labs, who have those stark white TV commercials with words being typed during the voiceover... 162: Still Waxing Rhapsodic (11/8/97) And speaking of big companies "getting friendly," Comdex takes place in about a week in Las Vegas, and Mac the Knife is spreading rumors that heavy-hitters Sun and IBM may have an interesting announcement...
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