"But AtAT," friends ask, "now that Apple's pretty much back on its feet, whatever shall you do when the drama starts to fade?" Oh, please-- there's more drama coming out of Apple than we know what to do with, and there's no sign of the well running dry anytime soon. Take, for example, Apple Insider's latest report on a time-honored Cupertino tradition: deliberate misinformation campaigns! That's right, Apple's Silicon Curtain of product development secrecy is so important, the company higher-ups have gone to great lengths to plug any holes that might ruin the P1 surprise. To that end, it's now reported that Apple has thrown subtlety and finesse straight out the window and is outright lying to employees in hopes of catching leaks by seeing what incorrect info makes it into the press. Now if that ain't drama, we don't know what is.

It should be noted, however, that Apple's most recent misinformation attempt was reportedly so hamhanded that some employees actually left the room laughing. So the question on our minds is this: was it a poorly executed but genuine attempt to mislead Apple employees in hopes of catching loose lips? Or was it meant to fail, serving as a tacit warning to all that Apple's taking leaks very seriously? Think of it this way... You've got a multibillion-dollar company with the potential to change the world, and you've got lots of genuine talent working for you to make that happen. At the same time, you have to insist on utmost secrecy about your projects, but some of your genuine talent is prone to blab. Now, which would you rather do: fire the talent, or pull a stunt that might make them decide to be a little less chatty? Once word of a misinformation campaign gets out, those genuinely talented people will probably be less likely to spill the beans.

Or, Apple's attempt to plant false specs was just inept and ridiculous. We're not ruling out that possibility-- we just think that if they did want to fool the employees, they'd probably be better at it. In any case, we hope that at least some of the misinformation makes it out our way, because it's probably pretty entertaining. :)