Now Pay Attention (7/12/99)
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If your attention span is somehow even shorter than ours, pat yourself on the back-- that's a pretty noteworthy accomplishment. Hey! You! Over here... Hello, remember us? Okay, now focus. We were saying that if your attention span is even shorter than ours, then you got bored with all the P1 rumors quite a while ago, moved on to the Apple-Palm thing, got tired of that, and are now ready for the next set of product rumors to entertain and amuse. Which means that you've probably moved onto this whole Apple-Swatch team-up, especially since Swatches tend to be bright and attention-grabbing, so maybe you'll be able to keep your eyes (and your mind) on the issue for more than thirty seconds.
Still with us? Here's the deal: a Swiss Mac site is reporting that Apple has indeed partnered with Swatch, as many of us would have assumed based on the vast suffusion of warm, happy feelings emanating from Apple's site about Swatch's Internet time gimmick, the Swatch Beat. Remember, Apple's site turned into a Palm love-fest not too long ago, right about when the reports of the Apple-Palm partnership started to flouri... Hey, where are you going? Okay, okay, no digressions. Swatch! Bright colors! Crazy patterns! Are you still here?
So the rumor is that Apple is working with Swatch on making a watch-and-mousepad combo that makes it easier to check your email on other people's computers. From what we can determine, the idea is that the watch stores your mail server info, login name, password, etc. and can relay that information to any computer equipped with the special mouse pad. You wave your wrist near the mouse pad, it grabs the info, and tells the computers to initiate a connection and download your email. The watch does not actually check email itself, or store it, or let you take it with you-- at least, that's what we infer from the brief report. Think of it as sort of like a Mobil Speedpass for email. Just as the Speedpass lets you buy gas at any Mobil station just by swiping your keychain across the sensor, the Apple Swatch will let you check your email at computers with the special mousepad without requiring you to enter your server name and all that stuff. Kind of neat, but since it doesn't let the user carry email messages away on his/her wrist, is it cool enough to keep the attention of the truly flighty? Hello?... Hmmm, apparently not...
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SceneLink (1655)
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And Now For A Word From Our Sponsors |
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| | The above scene was taken from the 7/12/99 episode: July 12, 1999: Following two unsuccessful buyout attempts, Apple may be sending its own developers over to Palm in preparation for Apple-branded Palm devices. Meanwhile, another partnership is being forged, as Swatch prepares its Mac-friendly email-checking timepiece, and Apple's stock is roaring now, but what will happen after the quarterly results are announced?...
Other scenes from that episode: 1654: Waiting To Scribble (7/12/99) Macworld Expo keynotes are all about surprises, which is why it's no surprise that discriminating Apple watchers are getting burned out on the heavy volume of P1 rumors. After all, even with the rumored disinformation floating around, once the P1 is finally unveiled, what are the odds that any of its specifications are really going to shock anyone?... 1656: Reversal of Fortune (7/12/99) Now that Apple's stock has blasted past a six-year high following last week's upgrade by BancBoston, lots of us are wondering what'll happen next. AAPL lost a little ground on Monday; dollar signs appeared in shareholders' eyes with an audible cartoon "ding" as profits were collected, but the stock is still hovering well above $50...
Or view the entire episode as originally broadcast... | | |
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