Serious for a Second (11/10/97)
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Look, believe it or not, we honestly try not to get too wrapped up in all this stuff. After all, it is just a computer. But there's a bigger picture, and we are really rooting for Apple to succeed because they represent something different about the computer world. They enable us to do things that we otherwise might not even try. If it weren't for Apple, I wouldn't be producing this show-- and not just because of a lack of material.
The first computer I ever really used was an Apple ][ in my fifth-grade classroom. I went in before school and taught myself Applesoft BASIC. In junior high I ate lunch in the science room so I could mess around on the ][+ in there. In high school I had finally saved up enough money to buy my own //e, which I used to write every single essay and report I ever wrote during those four years (in the process of which I went from hating English class to majoring in it), as well as to program simulations for physics class. And when I got my first job out of college I could finally afford my first Mac, which I used to produce four issues of a zine of which I'm really proud. I've used Apple computers for most of my life, and they have really made a serious difference in my humble existence-- by letting me work my best, while maybe not even realizing it because I was having so much fun. I've explored so many things I never imagined I would ever try: graphic design, desktop publishing, web programming. Just yesterday I made a virtual reality panorama of my kitchen. Why? I don't know, but it was fun. I am indebted to Apple for that freedom of exploration. And while we may criticize Apple's business decisions, our love of Apple's technology and their creative spirit is unwavering.
So, to end this special SJ Day episode, we'll leave you with Steve's closing words:
"We are fundamentally changing the way we do business, without losing sight of why we do business... and that is to make the best tools in the world, for people who think creatively."
Now get out there and kick some ass. ;-)
(Do we win an Emmy for this?)
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SceneLink (168)
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And Now For A Word From Our Sponsors |
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| | The above scene was taken from the 11/10/97 episode: November 10, 1997: (Sorry—this was before we started writing intro text for each episode!)
Other scenes from that episode: 166: What? No Wedding?! (11/10/97) Well, "SJ-Day" has come and gone, and all but the most conservative of crystal-gazers who guessed about the day's events were wrong, wrong, wrong. No new CEO. No merger with Oracle. No alliance with Lucent... 167: Steve Finally Bites Back (11/10/97) Among the aftermath of this afternoon's festivities is a lingering pride in Steve Jobs for finally addressing Mike Dell's nasty comments from several weeks ago. You remember, right? When Mike was asked what he'd do if he were the CEO of Apple, he said he'd "shut it down and give the money back to the shareholders."...
Or view the entire episode as originally broadcast... | | |
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