Shop Different... Now (11/11/97)
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Steve Jobs must be happy as a clam (that is, one of those happy clams that doesn't get eaten) over the initial success of the Apple Store. A story on News.com reports that the new online store racked up over 4 million hits and logged over $500 grand worth of orders in its first twelve hours on the 'net. That's a pretty nice chunk of change-- especially if they can sustain that kind of business. Yet despite the good news, we notice the reporter still refers to Apple as "troubled." Some things never change.
We took a little tour of the Apple Store today, just to test-drive the thing. We like what we see. Custom configurations were a snap, pricing was updated correctly, we didn't get incorrect error messages (like we did when we tried to configure a Pentium II system over on Dell's site), and response was zippy, despite the reported heavy traffic. (As opposed to AtAT's rather sluggish response yesterday, during the height of the Mac-news frenzy. You gossip hounds brought us to our virtual knees!)
So did any of those half a million dollars come from AtAT viewers? We're interested in hearing what you bought, how your ordering experience went, etc. If you get a chance, you can drop us a note via our Feedback page.
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And Now For A Word From Our Sponsors |
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| | The above scene was taken from the 11/11/97 episode: November 11, 1997: (Sorry—this was before we started writing intro text for each episode!)
Other scenes from that episode: 170: It's a BROWSER, Stupid (11/11/97) It's the same old story... Microsoft has issued a press release that clarifies their response to the Department of Justice's recent charges of anticompetitive practice. They are accused of using the predominance of Windows to "force" the dissemination and use of Internet Explorer... 171: Those Who Served... (11/11/97) We certainly don't intend to make light of this occasion, on which we remember and honor the men and women who served our country. Yet we still feel that it's somewhat appropriate that on Veteran's Day we address the passing of a couple of battle-scarred veterans of the Mac software world...
Or view the entire episode as originally broadcast... | | |
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