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That's the Spirit (11/14/97)
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The first custom-built Mac in Apple's history was completed last night, serving as a milestone along the road into the build-to-order business. And while this in itself is good news, we at AtAT are heartened to read at MacOS Rumors that the recipient of that personalized Powermac G3 also received some bonuses with his/her order-- namely, a personal letter, an Apple T-shirt, and a free Quicktake digital camera.
It's the little touches like that that help restore our faith in Apple. They've had to make some very big-businessy moves to survive (and it was probably the lack of any such big-businessy moves over the years that dug them into such a deep hole), and many of those moves were not popular with your average Mac-type person-- cutting "insanely-great" research projects to save money, buying out the competition when it just couldn't compete, etc. But when we hear that Apple threw a camera into the deal in celebration of the event and in appreciation of its customer, we think that deep down, they haven't lost sight of who their customers actually are: the 3.3% or so of computer users who, as a general rule, aren't overly fond of big-businessy stuff and think that a little gesture like this goes a long way.
And if Steve wants to send one of those "gestures" our way, they know where to find us...
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SceneLink (178)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 11/14/97 episode: November 14, 1997: (Sorry—this was before we started writing intro text for each episode!)
Other scenes from that episode: 179: Let's Have a War (11/14/97) But just as Apple is facing some sunny days with its new Apple Store kicking into play, the dark clouds of a massive price war loom on the horizon-- so says an article at MacWEEK. One of the changes Apple made to its reseller channel policies was the announcement of the severe reduction of co-op funds, starting on January 1st... 180: Yet More on a CEO (11/14/97) Oracle's Larry Ellison has been chatting to the press again, and you know what that means-- More rumors about a new Apple CEO! According to a Reuters story, the latest word from Larry is that the board of directors has narrowed things down to a single favorite candidate, and that candidate is not his best friend Steve Jobs (who "wants to focus on Pixar and his kids")...
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