Ready For Its Close-Up (9/16/99)
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Remember the iMac introduction last year? It wasn't long after the consumer unit was first shipped that the happy little Bondi Blue space egg started appearing on TV shows. The first occurrence we can recall (apart from Apple's own commercials) was in an ABC promo spot for the upcoming premieres of Spin City and The Drew Carey Show; the iMac that would grace Mimi Bobeck's desk all season was briefly but clearly visible in the commercial. Since then, iMacs have turned up all over the tube, beautifying the television computing landscape across the dial.

So now, scads of faithful viewers have been writing in to mention the television debut of the next phase in Apple's plan to rule the consumer computing market: the iBook. Kevin Burk was the first to note that the other night, on Fox's new show Get Real, a Tangerine iBook was onscreen for several seconds and upstaged the actors and stole the scene. Sadly, we missed the show, which looks to us to be a Foxified and updated version of My So-Called Life-- and if it's half as good as that short-lived and long-lamented teen angst-a-thon, we should definitely be tuning in. Plus, it's showcasing iBooks, so even if the show's lame, at least we'll get to ogle some fine looking equipment. Congratulations to the iBook for its small-screen debut, and we hope it secures lots of juicy roles in the year to come.

On a related note, is anyone as nervous as we are about the incipient fall TV season? Basically, there's just too much we want to watch, and far too much of it shares time slots. In particular, pitting That 70's Show against Buffy is dirty pool in our book; that's the programming equivalent of the irresistible force versus the immovable object. Thank heaven for VCRs, but one of these days we just know we're going to run up against a three-way scheduling nightmare that will force us to buy another recorder.

 
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The above scene was taken from the 9/16/99 episode:

September 16, 1999: A dyed-in-the-wool Apple basher positively gushing over FireWire? Believe it. Meanwhile, the iBook's first TV appearance is paving the way for things to come, and Dell hops on the wireless bandwagon just as Apple's getting the first Airport devices out the door...

Other scenes from that episode:

  • 1785: More Turning Tides (9/16/99)   Many of you know that the AtAT staff produces this little show from our lovely studios located in the Boston area. Boston's a great city that boasts lots of neat stuff, like baked beans and a professional baseball team whose typical frustration output is second only to the Chicago Cubs...

  • 1787: Apple Leads, Dell Follows (9/16/99)   Remember how we recently said that Airport stood a solid chance of being the Apple technology that could bring lots of new blood to the Mac platform? Well, apparently Dell agrees that wireless is the way to go...

Or view the entire episode as originally broadcast...

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