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How To Boost Ratings (10/19/99)
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Are you ready for the next big event in the ongoing antitrust saga known as "Redmond Justice"? No, it's not Judge Jackson's ruling on which side wins, but it's almost as good; the judge is slated to issue his "findings of fact" soon, which is basically his view of who did what to whom, when, and to what degree. His ruling, when it finally surfaces next year, will be based on his findings of fact and both sides' following "conclusions of law." So these facts are a big deal.
But as faithful viewer Stefan Kapusniak notes, the show's producers are really pushing maximum suspense on the judge's findings. According to a PC Week article, the court has stated that Judge Jackson's findings of fact will "issue on a Friday evening at 6:30 p.m." Unfortunately, they neglected to mention which Friday, other than to state later that it won't be this Friday. So basically they're going to get people tuning in every Friday at 6:30 just to be sure not to miss this momentous occasion. It's a brilliant programming strategy, and we're surprised more shows don't use it to boost their ratings.
By the way, that reminds us... AtAT will be giving away either a Rolex watch or a free ball-point pen (our choice, please) to a random viewer on a Thursday. As for which Thursday, well, heck, that's a secret. Guess you'll just have to keep tuning in, huh?
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 | | The above scene was taken from the 10/19/99 episode: October 19, 1999: As we wait for the U.S. sales numbers to start rolling in, the new iMac is selling like hotcakes in Japan. Meanwhile, Valve Software cancels the almost-finished Mac port of their Half-Life game because we Mac gamers "will never be happy," and "Redmond Justice" discovers the key to higher ratings is chronological vagueness...
Other scenes from that episode: 1854: Look To The East (10/19/99) When the iMac first debuted in August of last year, it was a sales sensation. As the numbers because available, the naysayers who had predicted a dismal flop were forced to recant. And the iMac stayed in the top-five list of computers sold in retail for many, many months, showing that it had some serious staying power... 1855: Half-Life? No-Life (10/19/99) Sigh... Every time we think Apple's managed to get its act together on this whole games issue, something happens to show just how far the Mac has to go before it reaches critical mass as a gaming platform...
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