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Nachos, Too, Please (12/12/99)
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One of the other rumors that we keep coming across is that Sears, that bastion of customer service and competitive pricing, may soon start carrying Apple's professional-level Macs as well as the iGoods the chain already sells. (Actually, if still more rumors can be believed, perhaps that should say "the chain already fails to sell." All is reportedly not well in Searsville.) Most recently, O'Grady's PowerPage reported on the possibility of PowerBooks showing up in Sears as early as a couple of months from now.
Does that prospect worry you as much as it does us? Buying anything from Sears can only be described as a "baffling ordeal" (why won't they add actual check-out counters?), and if the average snoozing salesperson can't even sell Apple's lower-cost, brightly-colored, consumer-targeted Macs to Sears' decidedly consumeresque clientele, what are the chances that somebody looking for a PowerBook G3 is really going to want to buy one at Sears? The price would be higher than anywhere else (except in special sale situations), the salespeople would likely be no help at all, and there's the added peril of having to fend off rabid store representatives guarding the entrances and ready to pounce on the unwary to sign them up for Sears charge cards. We'll stick with mail order, thank you very much.
We're not saying that PowerBooks won't be offered in Sears-- after all, it's not like Apple's never made a bonehead business decision before-- but we consider it an extremely unlikely scenario. We put it right up there with the likelihood of new multi-processor G4 servers being sold in 7-11. "Gimme a Big Gulp, one o' them there rotating hot dogs, and a G4 with relish and cheese. And a scratch ticket."
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SceneLink (1967)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 12/12/99 episode: December 12, 1999: Rumors everywhere! Is Apple steroid-injecting iMacs and translucent input devices in secret underground labs? Meanwhile, Sears may soon have crashed and damaged G4s and PowerBooks sitting next to their crashed and damaged iMacs and iBooks, and the AtAT staff ponders the moral ramifications of buying a Microsoft product as a Christmas present...
Other scenes from that episode: 1966: Super-Size THIS! (12/12/99) Uh-oh-- Macworld Expo's less than a month away, and you know what that means: rumors galore! This is the most enjoyable time of the year for avid Apple watchers; forget about that Christmas and New Year's nonsense, because the real festivities involve watching the rumors sites work up a sweat trying to keep up with the deluge of speculation swirling around the 'net... 1968: The Richest Gets Richer (12/12/99) We don't know about you, but for us, occasionally the holiday season throws us a curve in the form of a mild moral dilemma. As you may possibly have realized, we are not fond of Microsoft. The company's products are getting more bug-ridden, bloated, and complex over the years, and its business practices would make a robber baron weep with shame...
Or view the entire episode as originally broadcast... | |  |
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