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It's A Green Christmas (12/22/99)
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You probably think the only green Mac comes in Lime, right? Well, think again: the Clean Computer Campaign has rated Apple as one of the "greenest" computer companies out there this year. The CCC, "a project of the Silicon Valley Toxics Coalition," took a look at twenty-one "major computer producers" and rated them on their friendliness to the environment. Is it any surprise that Apple tied for top honors? Sure, Steve and friends may be trying to shake their groovy, crunchy image in favor of a more "grown-up" corporate feel-- the jettisoning of the six-color Apple logo's just one example-- but the sense of Apple as a "socially conscious" company remains. And according to the CCC, it's not just an image.
Interestingly enough, one of the criteria the CCC used in developing its rankings was the upgradeability of each company's computers. Whoops! Guess that's where Apple lost some points from the East German judge; with its lack of slots and its soldered-in processor, the iMac would be the Disposable Computer poster child if it weren't too cute to throw away. And there's that whole flap about the Power Mac G4 not necessarily being processor-upgradeable, either. Still, all in all, Apple scored 4 out of 5, tying IBM for the top spot-- so they must be doing something right. Maybe it was the company's corporate pledge not to ship Macs with cases crafted out of depleted Uranium. Or perhaps it's the way that all Macs are shipped in boxes made of "I Can't Believe It's Not Corrugated!"™, a soy-based cardboard substitute, instead of actual dead trees. Who can say?
One way or the other, Apple's been deemed environmentally friendly. So fret not-- if your taste runs more toward the Grape area of the spectrum, you can buy an iMac in the flavor of your choice and still stay green. Meanwhile, Dell only scored a 2 out of 5 in the CCC's rankings; we suppose now it's only a matter of time before Mike Dell starts wearing turtlenecks and Birkenstocks in public and announces that all Dell computers will soon be 100% recyclable. Well, except for the operating system-- Windows will remain a piece of trash, but that's hardly within Dell's control.
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SceneLink (1991)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 12/22/99 episode: December 22, 1999: Apple releases its annual 10-K SEC filing; just how much information do you need, anyway? Meanwhile, an environmental watchdog group dubs Apple one of the "greenest" computer companies around, and Microsoft's CFO heads for the Great White North-- does he know something we don't?...
Other scenes from that episode: 1990: How About A Sound Bite? (12/22/99) Woooo-hoo! Apple's posted their yearly SEC-mandated 10-K report detailing their financial status for FY99! Oooh baby, Christmas certainly came a bit early this year, didn't it? So don't delay-- rush right over and read that whole..... 1992: Escape From Redmond (12/22/99) Uh-oh... trouble in paradise? Well, okay, maybe Microsoft can't reasonably be described as "paradise" these days, what with the whole "Redmond Justice" thing going so poorly, but it's not like the company's hurting financially; the stock's up to an all-time high, profits keep tumbling in, and whenever another company threatens to compete, it's a simple matter to buy it out or crush it like a bug...
Or view the entire episode as originally broadcast... | |  |
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