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Sashay Down The Catwalk (1/4/00)
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The year 2000 is already four days old, but Salon Magazine's finally gotten around to issuing its predictions for the year ahead. (Thanks to faithful viewer Jim for giving us the heads-up.) Topping the list of expected changes ahead? "Computer couture." All those pundits who pooh-poohed the iMac's influence on the rest of the industry are still trying to extract their feet from their mouths-- a difficult task, given that most of them still have their heads up their posteriors as well. Did anyone else just go to a scary visual place?
So what's nice about the tongue-in-cheek (we've got body parts galore today!) Salon article is that, while it doesn't explicitly mention Apple or the iMac, the homage is clear: "As we leave the gray depths of the 20th century for the Bondi Blue sky of a radiant future..." Granted, Bondi Blue is so 1998, but it's a nice nod nonetheless. And following the predictions of Dell's Froot Loops computers and eMachines's Starburst line, there's the premonition of IBM releasing ThinkPads in fruit flavors: you can have any color as long as it's Blueberry.
As for the idea that color will no longer be enough of a differentiator for "fashionable" computers, we agree-- but cowhide laptops and bondage BeOS systems aren't going to cut it, either. We figure that Apple will continue to push style that enhances and seamlessly integrates with industrial design, in a quest for the perfect symbiosis of form and function. How long will it be before the rest of the industry is able to copy that? Note to Apple: the first thing to do is ditch the hockey-puck mouse. Fashion doesn't have to hurt...
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SceneLink (2016)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 1/4/00 episode: January 4, 2000: Pismo's light-up keyboard is nowhere to be seen, much to our eternal sorrow. Meanwhile, it's a slaughter on Wall Street, even as AAPL racks up another upgrade from Salomon Smith Barney, and what lies in store for computer fashion in 2000 and beyond?...
Other scenes from that episode: 2014: Typing In The Dark (1/4/00) Like a dagger in our collective heart! That's what all those tips from faithful viewers felt like yesterday, as they dashed our hopes against the rocks of despair. Yes, friends, while we struggled to keep hope alive, message after message streamed into AtAT headquarters informing us that Pismo, the new PowerBook expected to be unveiled during Uncle Steve's keynote address on Wednesday, will not ship with a light-up keyboard after all... 2015: A River Runs Through It (1/4/00) Wow. Regular viewers of AtAT are well aware that we, your friendly producers, keep our money well away from the stock market-- but we do keep an eye on Wall Street, because it's a fun way to see how different companies are doing, relatively speaking...
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