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Newer Lease On Life (2/29/00)
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Those owners of older iMacs who have been holding their breath awaiting news of Newer Technology's fate can now heave a sigh of relief. Word of Newer's money woes had put many people on edge, especially those interested in the company's latest innovation in a long line of creative solutions: the iMAXPowr Processor Upgrade. Yep, this funky new product lets you upgrade a 233-333 MHz iMac to a blistering 466 MHz. Yet shortly after the iMAXpowr was announced, it looked like few, if any, customers would actually be able to buy one; last month Newer sent a letter to its creditors requesting extensions on its outstanding debts, revealing dangerous financial difficulties and alluding to the possibility of having to file for bankruptcy protection.
But like we said, relief is in sight. Newer's home page now shows a smiling "iPresident" John Nelson, grinning because of an equity business partnership between his company and Tri-M. In his open letter, Nelson describes how Tri-M, the Singapore manufacturing company who has built Newer's products for the past several months, has invested in Newer Technology and will provide both much-needed financial support and "management talent." As a condition of the deal, the managing director of Tri-M, Gerald Minjoot, is now Newer's CEO and chairman of the board. You can dig up more details of the new arrangements in Newer's press release.
Personally, though, we'd rather just leave the business to the businesspeople. The big picture from our perspective is this: the iMAXpowr is now available, orders are being taken at the recently-launched Newer Store, and now regular folks like you and us don't have to worry so much about the company who makes it going bust overnight. Happiness and joy all around! Now let's see... can we justify spending $499 to double the speed of our Bondi Blue buddy?...
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SceneLink (2125)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 2/29/00 episode: February 29, 2000: It's rare that a new Apple commercial takes us by surprise, but we never saw "Formal Wear" coming. Meanwhile, Apple trots out a trio of goods and services targeted squarely at the education crowd, and Newer Technology is alive and well following a money transfusion...
Other scenes from that episode: 2123: Black Tie Surprise (2/29/00) Wow, now we know we're off our game-- must be this wacky Leap Year thing. See, generally we don't get surprised by a new Apple TV commercial popping up during our favorite shows, because being the with-it, plugged-in people we are, we usually know well in advance when Apple's planning to hawk its wares with a shiny new thirty-second ad... 2124: Back To School Again (2/29/00) Ah, yes, the "School Thing." There was a time not all that long ago when "Apple" and "Education" were virtually synonymous when it came to computing. It's funny how quickly and yet how gradually stuff like that can change, isn't it?...
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