Blame The Italian (3/1/00)
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Remember about a month ago when word broke that Diego Piacentini, Apple Europe's veep, was leaving for greener pastures? Or damper pastures, at least-- Diego's moving to Seattle to work for Amazon.com. Anyway, it seems that the man made some interesting comments during his farewell dinner with the PowerBook Owners Club. A MacProf article delivers the goods, but a MacNN article homes in even more tightly on the "good bits." Namely, Diego's apparently the man behind that whole Apple Expo 2000 fracas.

You know the one we mean. For years, now, Apple's had it in for UK expos, either declining to show up for the event or just outright cancelling it-- a neat trick, since the company doesn't actually run the show. Apple Expo 2000 was supposed to break the streak and make amends for past sins; it was to be the largest UK expo ever, and Steve Jobs himself was slated to make one of his famous keynote addresses. Then, suddenly, Steve cancelled his gig, opting instead to speak at another conference. And then Apple announced that it wouldn't attend Apple Expo 2000 after all. Since an Apple Expo without Apple isn't much of a draw, the whole show collapsed, generating much ire throughout the Mac community in the UK.

Well, guess what? Diego's accepting the blame: we quote, "It's all my fault." So there you have it, folks; stop blaming Steve, because Diego's the fall guy. Unless, of course, you want to consider the possibility that Diego's taking the blame expressly because he's on the way out, thus acting as a diversionary heat sink for Steve-- sort of a "final duty." Hey, stranger things have happened. Have we mentioned our bonus taco shell?

 
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The above scene was taken from the 3/1/00 episode:

March 1, 2000: Apple' stock skyrockets fifteen points, after some guy says they might do pretty well this quarter. (!) Meanwhile, word has it that IBM's forced to sit on their 650 MHz G4 chip until Motorola figures out how to catch up, and departing Apple Europe veep Diego Piacentini allegedly admits that the Apple Expo 2000 scandal was all his fault...

Other scenes from that episode:

  • 2126: Just Enjoy The Ride (3/1/00)   Hey, we at AtAT may not know much when it comes to the stock market, but if you watch a particular stock long enough, certain truths become self-evident to even the most clueless observer. For one thing, apparently not all analysts carry the same weight...

  • 2127: Hurry Up And Wait (3/1/00)   Rumors and hearsay, that's the stuff on which we thrive. It's the non-dairy creamer in our coffee, the extra shell in our twelve-pack taco kit (True! Best thing that ever happened to us!); call it what you will, it all rocks...

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