The "Millennium" Look (3/9/00)
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Ah, the day after... That wonderful time when yesterday's good news becomes consumed in the ominous Shadow of Doubt. This time, people are looking more closely at Apple's jubilant announcement that it had secured "worldwide injunctions" against those who stole its iMac design and issued cheap knockoffs. For instance, faithful viewer Daniel Drew Turner pointed out his own ZDNet article, which examines the limitations behind Apple's settlements with the copycats and reveals that while the battle may in fact be over, it's a bit questionable which side won.
Apple's struggle focused on two machines, the E-Power and the eOne. The eOne, in particular, may have been hurting Apple's iMac sales, since it's been available at U.S. retail outlets for months now. According to Apple's settlement, eMachines agreed to stop selling the current blue and white eOne by March 31st-- but eMachines retains the right to use the eOne name for a "redesigned" system. Any bets that the "redesign" will consist of nothing more than a color change to something other than one of Apple's established iMac flavors? Heck, Sotec tried that in Japan; their new eOne was identical to the old, only it was silvery-blue instead. In fact, we won't be a bit surprised if the new eMachines eOne turns out to be the same silver Sotec model. If eMachines was too lazy to make their own iMac knockoff in the first place (they opted to sell Sotec's instead), why change now?
As for the E-Power, it never even saw the light of day. Back in November when Apple won its preliminary injunction, Future Power started its own knockoff redesign. According to The Register, the first modified E-Power prototype was "much squarer" and grey, with a "pastel-coloured oval on each side." Is that enough of a change to get around Apple's injunction? We don't know, since they never tried to ship that one, either. But Future Power isn't through with the E-Power yet; the ZDNet article states that Daewoo and Future Power are planning to push a "silver-blue--no translucency" E-Power onto store shelves "within the next 45 days." Evidently "silver-blue" is the color of choice when revamping an iMac clone to back it legal. (Remember that, because it'll show up in Trivial Pursuit one day.) In the end, the final result may simply be this: instead of a slew of fruit-flavored translucent iMac knockoffs diluting Apple's brand, store shelves may be packed with silver, non-translucent iMac knockoffs making every CompUSA look like a Buck Rogers set. Mmmmm, we can't wait.
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SceneLink (2146)
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| | The above scene was taken from the 3/9/00 episode: March 9, 2000: Apple finally acknowledges a nasty iBook/PowerBook bug that scrambles data like eggs for breakfast. Meanwhile, Macs still reign supreme in the educational sales numbers, but there's plenty of room for improvement, and while the iMac knockoff war is supposedly over, when "modified" E-Powers and eOnes hit the shelves, you may find yourself wondering just who won...
Other scenes from that episode: 2144: Pssst... There's A Bug. (3/9/00) Finally, the truth comes out! Apple has finally acknowledged the nasty iBook disk corruption bug, which has apparently been present in every iBook to roll off the line since day one. As far as bugs go, this is one of the more serious in Apple's checkered history; afflicted systems can't boot up, instead displaying the dreaded flashing folder icon indicating that no boot device was found... 2145: Ruling The Schools (3/9/00) It's March, and you know what that means, right? That's right, the annual Florida Educational Technology Conference, and Apple's requisite press release reaffirming its lead in the education market. Every year it's like clockwork-- the FETC rolls around, Apple announces some new education initiative-- like the Apple Store for Education, or that new "Apple Learning Solutions" series that we got this year-- and somewhere along the line comes the inevitable news that Apple's still beating the tar out of the competition when it comes to selling computers to schools...
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