The Cheese Stands Alone (3/12/00)
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It's all about color. Actually, let us amend that: it's all about color and spin. The iMac Knockoff Wars aren't over yet, although Apple would certainly like you to think so; last week's press release comprised some of the best propaganda to emerge from Cupertino since the G3 Bytemarks. "Apple secures worldwide injunctions," trumpets the announcement, and many of the Mac faithful stopped reading right about there. Of course, the end of that sentence is "against Daewoo and eMachines," who aren't the only foes Apple's fighting on this issue. Daewoo may have folded, eMachines may have surrendered (in a sense), and even K.K. Sotec may have settled out of court in Japan-- but in response to Apple's joyous proclamation of victory, fourth-front cloner Future Power shouted an indignant "Hey! What about us?!"
See, Future Power (the first knock-off artist to get slapped by Apple's tireless and formidable legal team over this issue) is a little upset that Apple's doing a touchdown dance when their case is anything but complete. The other three cloners may have buckled, but Future Power's still standing strong. According to MacNN, the company's even "demanding Apple Computer retract and clarify [its] press statement." The complaint is that Apple's statement that "the Court also granted an injunction against Future Power's distribution or sale of the E-Power computer" implies that Apple won the case, when in fact the court date's set for April 10th. Future Power claims that the company "anticipates" that its "legal position will be vindicated"; even though their E-Power is the same as Daewoo's, Daewoo's settlement has no bearing on Future Power's case.
Which is why, of course, we can see why Future Power might feel a bit slighted by Apple's behavior. Looks like Apple Legal thinks Future Power stands about as much of a chance as a Furby in a blender set to "Liquefy." Given all the preliminary injunctions slapped around and the way the other cloners eventually felt compelled to settle, we're inclined to agree-- especially since the E-Power was the most blatant iMac ripoff to fall off the truck. As for Future Power's demand that Apple retract its press release, we'd love to see the Vegas odds on that one. Don't hold your breath, guys. But we're eagerly awaiting this April 10th court hearing, because we're always up for a little courtroom brawl...
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| | The above scene was taken from the 3/12/00 episode: March 12, 2000: Don't let Apple's press release fool you; three of the iMac cloners may have folded, but Future Power still stands strong. Meanwhile, some hubbub over "cracks" in iBook Ice may not hold water, and Microsoft quits the SIIA-- what took them so gosh-darned long?...
Other scenes from that episode: 2148: No Cracks About Ice (3/12/00) Now that the iBook Disk Corruption hullabaloo is winding down, we're just itching for a new scandal that involves our funky little Blueberry friend. Alas, the most promising candidate for "Next Big Brouhaha" may have to drop out of the race, amid startling new revelations that it may not be a scandal after all... 2149: That's One Expensive Ball (3/12/00) People have accused Microsoft of many things over the years: graft, threats, FUD, illegal anticompetitive behavior, and plenty more. But even with all those crimes allegedly staining its soul (or lack thereof), there's never been much reason to accuse the Redmond Giant of that most heinous of character flaws, poor sportsmanship-- until now...
Or view the entire episode as originally broadcast... | | |
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