You know, we're really starting to rethink this whole issue of Apple's victorious press release being "misleading." Originally we could see Future Power's side of things; if you're engaged in a trade dress lawsuit with a much larger competitor, you generally don't want your opponent issuing press releases announcing victory nearly a month before the trial begins. As faithful viewer Guy McLimore pointed out, Future Power's even issued a full-blown press release demanding a retraction.

But as we read Apple's statement again, we've got to side with Apple on this one. Nothing Apple says is incorrect or false. The headline says "Apple secures worldwide injunctions against Daewoo and eMachines," and that's true. Later on Apple mentions that "the Court also granted an injunction against Future Power's distribution or sale of the E-Power computer," which is also true. Details are given about the settlements worked out with the other three litigants, but Apple never states that its suit against Future Power is over. So what, exactly, is there to retract? Furthermore, how exactly is Future Power hurt by the allegedly "misleading" nature of Apple's press release? The E-Power isn't on the market yet, so it's not like sales are suffering. And yet apparently the folks at Future Power have got their collective undies in a bunch because Apple announced that Daewoo's blue and white E-Power will not be sold-- again, true. The distinction here, of course, is that Future Power's not planning to sell the "E-Power." They're planning to sell the "E-Power By Future Power." Catchy name, that.

Anyway, we're left wondering what exactly Future Power was hoping to accomplish with this press release calling for a retraction. The odds of Apple actually complying are ridiculously slim, so perhaps it's just a grab for attention. Wait a minute, that sounds familiar somehow... Could it be? Following his spectacular defeat in the Imatec ColorSync lawsuit, did our old buddy Hanoch Shalit take his press release-writing skills over to Future Power for another shot at Apple? Stranger things have happened, but we'll have to wait and see if Future Power issues press releases about the lawsuit every other day for the next three months before we can know for sure.