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You Oughta Be In Pictures (3/29/00)
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There aren't many drawbacks to iMovie that we can see. It's reportedly very easy to use, great for consumer-level video editing, and free with the purchase of an iMac DV. In fact, there's only one big drawback that's immediately obvious: we can't actually use iMovie to find out if there are other drawbacks. Since it's only available bundled with the iMac DV, folks without one of those fanless wonders (such as ourselves) are rather out of luck. Oh, sure, we could opt for Apple's high-end professional video-editing package instead-- but who really wants to shell out a grand on Final Cut Pro just to string together a bunch of footage of the kids playing on the monkey bars? At that price, people whose editing needs lean toward the casual would almost be better off spending $300 more on a complete iMac DV in addition to their existing G4 or PowerBook.
So there's little doubt that a demand exists for iMovie, sans iMac. Don't believe us? Just check eBay. People who bought iMac DVs and don't own a digital camcorder are auctioning off their copies of iMovie to aspiring filmmakers everywhere. One such auction is up to $105. If Apple were to slap iMovie into a box, shrink-wrap it, and throw it onto the shelf at $99, a certain segment of the population would be tripping all over each other in the mad rush to buy it. C'mon, who doesn't want to be in pictures? If nothing else, "Hey, baby, I'm a director-- want a part in my next project?" is as decent a pickup line as many people are ever going to get.
Well, soon those of you with FireWire-enabled non-iMac Macs may well be able to indulge your inner DeMilles without breaking the bank. According to a Go2Mac "exclusive," an unbundled iMovie will soon be sold at least within the educational channel, and hopefully to the general public as well. (We look a bit askance at Go2Mac's claim of "exclusive" info, though, since it was a full two weeks ago that Mac The Knife talked about iMovie 2.0 shipping for $99 in the first week of April.) So warm up those camcorders; you've got nine months to qualify for next year's Oscars.
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SceneLink (2189)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 3/29/00 episode: March 29, 2000: Waiting for the PowerPC to hit that magical gigahertz level? Sounds like it'll be a year, at least. Meanwhile, rumors swirl that iMovie is unbundling in preparation for a new role: that of shrink-wrapped shelfware. And Adobe could have avoided alienating a ton of InDesign customers if it had only taken heed of Apple's ASIP scandal last year...
Other scenes from that episode: 2188: Like Beckett Or Something (3/29/00) If there's any one psychologically self-destructive behavior that's endemic to Mac fanatics, we'd have to assume it's the process of building up one's hopes regarding a future product's release date, only to see those hopes get sledgehammered into smithereens again and again... 2190: Been There, Done That (3/29/00) We're experiencing the most fascinating sense of déjà vu right about now. Everybody knows that in the computer industry, it's not uncommon for Apple to lead and everyone else to follow...
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