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SOS-APPL? LAW-SUIT (11/27/97)
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Meanwhile, the legal battle of the hour actually doesn't involve Microsoft, which these days is noteworthy in itself. Instead, it embroils Apple Computer in a struggle with a group calling itself Consumer Advocates over the current state of Apple service and support. MacAddict has the heads-up.

Think back to the halcyon days when Apple had free lifetime phone support; you remember, you were able to call 800-SOS-APPL on those rare occasions when something went wrong, and you could rest easy knowing that all you needed to get some help was the model number of your Mac. No purchase dates, no serial numbers, no code words to talk to a real live person who was there to help you. Well, Apple pulled the plug on that stellar support structure earlier this year when it moved to what it called a "Microsoft-like" pay-per-incident strategy. And given this lawsuit, it appears that we at AtAT weren't the only ones who disliked the move. Consumer Advocates is suing on the grounds that people bought Apple products in part because of a promised service, which Apple has since revoked.

It's interesting to note that in addition to demanding the return of free technical support, Consumer Advocates is suing for "monetary damages or the repurchase of the machines in question." Meaning Apple would have to buy back our LC 575? Not bloody likely.

 
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The above scene was taken from the 11/27/97 episode:

November 27, 1997: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

  • 217: Secret Agent Man (11/27/97)   Not long after Steve Jobs' spirited (and probably somewhat misdirected) targeting of Dell Computer as the enemy to beat, a Mac-lover in Dell Online's midst reported to MacCentral about a Dell "All-Hands" meeting which assessed the online stores of Dell's competition, including the Apple Store...

  • 218: More on MacWin98 (11/27/97)   Much to our befuddlement (boy I love that word), Apple Recon has neither retracted their "Windows 98 for Mac" unconfirmed rumor, nor have they abandoned it as a one-trick pony. Instead, they've updated it with further speculation based on the "1 - 2 year" time frame given for the beta...

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