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Try, Try Again (Again) (4/9/00)
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Speaking of pulling out of trade shows, wouldja believe that those hale and hearty U.K. Mac fans are trying again? It's a classic example of the fabled British "stiff upper lip"; after all, Apple bailed on Apple Expo '98, Apple Expo '99 was cancelled due to Apple's continued noninvolvement, and Apple Expo 2000 (planned as a "this time, for sure" rave-up starring Steve Jobs himself) collapsed after Apple pulled out yet again. Fool me once, shame on you; fool me twice, shame on me; fool me three times, I must be one of the Apple Expo U.K. organizers.
But their dogged perseverance is an inspiration to us all. According to MacCentral, those stubborn folks at IEC are now planning their own replacement show. "The Expo," as they're calling it (evidently in an attempt to cast off the bad luck associated with the Apple name), is slated to take place at London's Business Design Center on September 29th and 30th. And to jumpstart the understandably flagging enthusiasm of the U.K. Mac community, IEC is even offering free show passes to the first five thousand people to register.
The catch, of course, is that Apple probably won't show up. For one thing, the "official" Apple Expo in Paris is slated to run only a couple of weeks prior to this new London gig-- September 13th through 17th, to be precise. For another thing, well, if the past is anything to go by, the current Apple administration would sooner buy Gil Amelio a private jet than set foot in a London expo hall. And lastly, who says Apple's invited in the first place? If IEC's learned anything from the past, it's probably printing up special "you are cordially not invited" cards to send to Steve and the gang.
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SceneLink (2216)
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 | | The above scene was taken from the 4/9/00 episode: April 9, 2000: Apple ducks out of E3, proving once more that it's the king of conference withdrawals. Meanwhile, the organizers of the recurring nightmare known as Apple Expo U.K. are having another go at it, this time without the word "Apple" in the show's title, and Dell's a bit late to the party, but the addition of FireWire to the company's lineup only proves that desktop video is here to stay...
Other scenes from that episode: 2215: Playing Keep-Away (4/9/00) The naysayers can prattle on about Apple's relatively small market share, its continuing inability to get Mac software onto store shelves, and its trailing position in the clock speed races-- but there's one thing they can't deny, and that's this: when it comes to pulling out of trade shows, Apple is the king, baby... 2217: Spreading Like Wildfire (4/9/00) We'll say one thing for Mike Dell: he certainly doesn't make our job very hard sometimes. We've been watching his every move ever since that catty public remark back in 1997 about how, if he were running Apple, he'd have shut it down and given the money back to the stockholders...
Or view the entire episode as originally broadcast... | |  |
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