Progressive Learning (6/27/00)
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Okay, we've always heard that Northwestern University's a pretty tough school, but this is ridiculous. Rumor has it that students there who are learning how to write and produce soap operas actually have to do it in Italian. Folks, believe us-- we've been on the air for almost three years now, and we have to say, learning to produce a soap opera is hard enough without having to do it in a foreign freakin' language. When juggling three adultery plot lines, explaining the sudden reappearance of a character who died (twice), and trying to come up with a "switched at birth" twist that hasn't been used within the past six months, the last thing anyone needs is to have to conjugate foreign verbs and try to remember whether "divorce" is a masculine or feminine noun.

Oh, wait a sec... Seems we were mistaken. Those aren't broadcasting students; they're third-year Italian students (as in, students of the Italian language, not scholars from Rome). Apple's posted another one of its patented "feel-good" stories about Mac use, and this one's about how Italian students at Northwestern are picking up the lingo the fun way. These lucky pupils are writing and producing their own Italian-language soap opera, "Navigare Il Fiume d'Amore Senza Remo" ("Navigating The River Of Love Without An Oar"), and they're doing it entirely on Macs. Yes, they actually get class credit for watching Italian soap operas and then making their own-- with the help of Canon DV camcorders and iMovie. Ain't that a kick in the head?

Now, here at AtAT our Italian skills are limited to whatever's on the menu at Bertucci's and what we've managed to pick up from watching "Cartoon Planet" ("Sono una tazza di tè"-- "I am a glass of tea"). That's why we had to turn to BabelFish to learn that "causa" is Italian for "lawsuit." Unfortunately, our extensive legal department (read: a small promotional teddy bear wearing a Westlaw sweater) tells us that just because we were making soaps on the Mac years before Northwestern started horning in on our action doesn't mean we have any grounds for a case. Oh, well... Suing an academic establishment is probably terrible PR anyway, and seeing as how we're not Apple Legal, we'll probably steer clear of such moves. We've got all the drama we can handle right now, anyway.

 
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And Now For A Word From Our Sponsors
 

From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

 

The above scene was taken from the 6/27/00 episode:

June 27, 2000: Apple's web site drops into fourth place in the PC Data ratings; Steve is not amused. Meanwhile, students at Northwestern learn Italian by making their own soap operas with iMovie, and the next big thing in the industry is fast food computers-- where will Apple be?...

Other scenes from that episode:

  • 2383: Falling Off The Charts (6/27/00)   Great web sites never die-- they just slip into fourth place. If you're the type of person who follows every nugget of info on the goings and comings of Apple, no matter how trivial, you're probably aware that Apple.com has been consistently hitting the top spot in PC Data's weekly stats measuring traffic to computer manufacturer web sites...

  • 2385: Have It Your Way (6/27/00)   And now a quickie from the Realm of the Not Hardly Relevant: an outfit called KFC Computers recently announced a new laptop computer with the immensely engaging name of "E-3173." This rather blah-looking thing boasts a Pentium III running at up to 750 MHz, a maximum of 256 MB of RAM, a 14.1-inch screen, a 24x CD-ROM drive and a standard floppy drive.....

Or view the entire episode as originally broadcast...

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I mean, if it worked for Friends, why not?
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