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You Snooze, You Lose (7/10/00)
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Ooooh, we just love a mystery. Given that Mac OS Rumors has lately taken to updating its content on a... somewhat infrequent basis, we admit we're not as rabid about checking that site as we once were. After all, the July 6th update was the first since June 29th. Even accounting for the long weekend, we figured, we're busy people with tons to do: why check every day when a site only updates once a week? And especially why check on weekends, when the site in question generally only publishes during the work week?
Well, we've got our answer: because if we don't, we'll wind up seeing tantalizing headlines like "Apple's 'Cube' Desktop Mac Confirmed" and "PowerMac 'Cube' Update"-- followed only by the most deflating phrase in the English language, "Pulled at Apple's request." D'oh!! For those of you just tuning in, last month we discussed one of the more intriguing stories we'd seen at that site in a while-- that Apple's new enclosure for the upcoming version of the Power Mac G4 was "nearly cube-shaped," thus bringing to mind those cool black NeXT cubes from Steve's last computer company. And now it seems that our weekend web-surfing sloth has deprived us of an update on an upcoming Apple design that was apparently accurate enough to prompt Apple to demand it be pulled down. (We note that no such demand appears to have been made to AppleInsider, whose sketches of the G4's new enclosure are still available.)
The moral of the story? Surf early, surf often. There's no telling what you might miss. Especially in this fast-paced world of Apple rumors and speculation; with a Macworld Expo just around the corner, if inside info's going to leak out, this is the time for it to happen. For instance, while AtAT isn't a rumors outlet per se (we generally only mention stuff that's already available elsewhere), wouldn't you just be devastated if we finally decided to incorporate some seriously juicy material and you just didn't tune in quickly enough to beat the network censors? For example, let's say that, after much soul searching we determined that the Mac community really deserves to know the truth about how the upcoming iMac will revolutionize the industry by its unprecedented use of secret [Pulled at Apple's request]
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SceneLink (2406)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 7/10/00 episode: July 10, 2000: It's baaa-aack-- that wonderful Disney-Apple buyout rumor you all know and love. Meanwhile, Dell "retires" the WebPC citing slow sales, and a pulled report on Apple's new G4 illustrates the fundamental importance of timely surfing when trolling for inside info...
Other scenes from that episode: 2404: "This Time, For Sure!" (7/10/00) Woo-hoo!! Nothing, and we mean nothing, gets our blood pumping like when somebody grabs a tired old rumor off the shelf, dusts it off, and parades it around like the Next Big Thing™-- especially when the rumor in question involves Steve Jobs in a pair of big round mouse ears. Yes, folks, in case you haven't heard yet, the Rumor That Wouldn't Die is back with a vengeance; once again, wide-eyed sources speculate in hushed tones about that holiest of holy grails, the sacred Disney-Apple buyout... 2405: The End Of An Error (7/10/00) Poor Mike Dell... the man tries so hard, you know? Every morning he awakes from his happy Steve dreams, gets up and kneels in his Steve shrine, prays to the Steves That Be to grant him the Steveness to get through the day, eats a hearty breakfast of toast and Steve-ios ("The Breakfast of Steves!"), and sets out to the office where he'll spend the day trying like mad to make Dell as cool as Apple is...
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