Now THAT'S Entertainment (7/12/00)
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Were you worried that MacWEEK's new "we're a serious news organization now" direction would render the long-standing publication just another bland site on the Mac news web? So were we-- and probably with good reason, because we find ourselves visiting that site less and less often. A quick gander at the main page doesn't inspire us to dig any deeper; while we're sure there are some hard-nosed news addicts out there who will delight in poring over every detail about Media 100's new web-enabled editing systems and the cutbacks at ScanSoft, we confess our tastes-- and attention spans-- run more toward the content and style of the late, lamented Mac the Knife.

So, ever since the site "retired" the Knife as part of its attempt to foster a more "responsible" image, we've been pretty much staying away from MacWEEK due to a marked lack of drama and intrigue. There's one aspect of MacWEEK, though, which has enough soap opera stylings to qualify for a couple of daytime Emmy awards. Ironically enough, the very Stephen Beale editorial that announced the Knife's retirement and ushered in MacWEEK's new role as a mature, bland, and drama-free site touched off a firestorm of flames and outright online nastiness. In addition to allegedly lying about "retiring" the Knife (many, many people attest to the fact that the Knife left the publication of his own accord in February along with a slew of other discontented staff), Beale reportedly cast aspersions on the journalistic integrity of the publication's former staff in private email to MacWEEK readers. Several members of said former staff found out, and responded publicly-- painting Beale in a, shall we say, "less-than-flattering" manner. And adding to it all is the din of a kajillion old Knife fans bemoaning the departure of their favorite absinthe-soaked utensil.

If you haven't been keeping up on the delightful he-said-she-said drama that's been unfolding for the past ten days, you're really missing out. Luckily for you, Think Secret has an excellent blow-by-blow account of the whole situation, including links to Beale-rebuttals from former MacWEEK alumni including Daniel Drew Turner ("Now I'm just offended"), Matthew Rothenberg ("Mr. Beale's... deriding my colleagues and me [is] unprofessional, inaccurate and unacceptable"), and Rick LePage ("For Mr. Beale... to blithely assassinate the character of someone who he barely knows... is wrong"). Beale and the rest of the staff of the Shiny New MacWEEK evidently found all this dialogue unsavory, since they removed the link to the editorial from the MacWEEK home page, despite the fact that links to much older material remain. In closing, despite our worst fears, MacWEEK is not too boring now-- you just have to know where to look.

 
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From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

 

The above scene was taken from the 7/12/00 episode:

July 12, 2000: Only a week after Steve is rumored to be buying his own country, Bill Gates purchases a chunk of the United States. Meanwhile, Inprise/Borland announces Mac OS X support for its upcoming JBuilder development tool, and the fur's a-flyin' over at MacWEEK as the ex-staff and the current regime mix it up Springer style...

Other scenes from that episode:

  • 2410: For Sale By Owner (7/12/00)   It's obviously the hottest new trend to hit the tech billionaire set since amassing fleets of private aircraft: global domination through extreme real estate transactions! Scarcely a week has elapsed since we first discussed the intriguing rumor that Apple was investing a hefty sum in HavenCo, a data haven company that's on-- and sort of is-- the Principality of Sealand, the world's smallest independent country...

  • 2411: The White-Collar Mac (7/12/00)   Remember yesterday, when we discussed the dreaded "single-platform" edict that signals the death of all Macs at many a Windows-duped company? That kind of attitude is symptomatic of a much larger problem: Macs get absolutely zero respect in the enterprise world...

Or view the entire episode as originally broadcast...

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