"You Want It WHEN?" (8/9/00)
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We'd be the first to admit that Mac OS Rumors is not what it once was. Few would argue that it's long been supplanted as "the" Mac rumors site by AppleInsider, which, despite being updated less frequently, generally seems to have far more reliable information. MOSR, once a daily treasure trove of Mac-related insider tidbits, now appears to be trading on its past glory. Each and every time we link to it these days, we get at least one message from a viewer asking why we'd ever link to a site that "just makes stuff up."

Well, there are a couple of reasons. For one thing, we're not averse to fiction. Heck, we just make stuff up; of course, we don't try to make you think we're telling you the truth, either, so maybe that's not quite the same situation. But the main reason is, we still find MOSR tremendously entertaining at times. If you don't look to it as an actual informational source, it can make for some pretty enjoyable reading.

For instance, take the latest scoop over there: "OS X Public Beta may not make cut for Seybold." That's right; the long-awaited public beta of Mac OS X might not be done in time for Steve to toss copies into the crowd when he delivers his keynote address on August 29th. It seems that, "barring a major surprise," Apple's heavily-caffeinated engineers will have to face Steve's terrible wrath and "push back the release to mid-September."

Clearly, a September release of the Mac OS X beta would be a crushing blow to everyone in the Mac community. We all bet the farm, organized the militia, and arranged our summer travel plans assuming, naturally, that the beta would be done in time for Seybold, no matter what. After all, when Steve himself publicly announced in his last keynote a mere three weeks ago that the beta would ship in September, what else were we supposed to think but "August 29th"? We can only hope that MOSR is making this up, because if Apple misses its never-announced August 29th ship date and slips to its publicly-announced September ship date, well, heads are gonna roll in Cupertino.

 
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The above scene was taken from the 8/9/00 episode:

August 9, 2000: The 1200 MHz Xtrem Mac just won't go away; why are the people behind it spending cold hard cash on expensive press releases? Meanwhile, rumor has it that the Mac OS X public beta, officially due in September, may not ship until September, and Apple's brand leaps in value, according to some company called Interbrand...

Other scenes from that episode:

  • 2470: When The Chips Are Down (8/9/00)   It refuses to die, and frankly, we should have seen it coming. Anyone who lived through the COS fracas of 1997 should have recognized all the earmarks of a Hoax With Legs. You may recall that the COS scam-- the alleged $99 "alternative Mac OS" that claimed full compatibility with existing applications, quadruple the speed of Apple's operating system, full memory protection, multiprocessor support, and a raft of other features, all crammed into 12 MB on disk and a 4 MB RAM partition-- persisted beyond all reasonable lengths of time for one reason and one reason alone: it exploited the platform's need for a modern Mac OS back when Rhapsody (er, we mean Mac OS X) was still years away...

  • 2472: Quantifying The Brand (8/9/00)   When quantifying corporate assets, you can talk about quarterly revenues, gross margins, inventory levels, cash on hand, market capitalization, and a slew of other financial-type numbers that generally sends people like us to sleep faster than C-SPAN's sixteen-hour blockbuster "American-Croatian Relations Marathon."...

Or view the entire episode as originally broadcast...

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