Tokyo Justice Revisited (10/3/00)
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Lest we be accused of being unbalanced (no cracks!), it's only fair to note that Microsoft's not the only tech giant facing governmental antitrust woes. It seems our very own Apple is attracting its share of unwelcome trade-regulating interest-- in Japan. We all know that here in the U.S., Apple manages to keep the retail prices of its products relatively stable by offering resellers "co-op funds" if they agree not to sell Apple gear below Apple's "minimum advertised price." Technically it's not price-fixing, apparently, since resellers are perfectly free to sell Macs at lower prices; they just won't get that "special cash gift" as a bonus. Clever, right? As Jamie Lee Curtis said in A Fish Called Wanda, "Everyone does it in America."

But longtime viewers will recall that the Japanese government looked somewhat askance at Apple Japan's similar attempts to keep Mac prices at, er, "healthy" levels in the Land of the Rising Sun. In a scene right out of our giddiest drama fantasies, officers of the Japanese Fair Trade Commission actually raided the offices of Apple Japan and its "affiliated wholesalers" last December, hoping to find evidence of blatant wrongdoing. Unfortunately, the only suspicious material they found was a bunch of "Survivor" memorabilia, the possession of which is not a crime-- though it probably should be.

That raid apparently marked the beginning of a ten-month investigation into whether or not Apple Japan violated Japanese antitrust laws. According to The Register, the FTC has stated that the "enquiry was now complete, and that it believed the Mac maker had indeed applied pressure to retailers to ensure they didn't undercut Apple's list prices." D'oh!! It's a fair cop. So what's the penalty? A hefty fine? Jail time for Apple Japan's director of sales? Some particularly harsh form of governmentally-enforced hara-kiri?

Try "D," none of the above. The FTC has declared that "no penalty would be imposed on Apple," so apparently the company is getting off with a warning... this time. We have to assume that the FTC's ten-month investigation turned up no more evidence than its initial office raid-- in other words, not enough to make a case stick. So either Apple Japan's doing a commendable job of walking that fine line between "outright criminal" and "just sort of sleazy," or it's just really good at destroying the evidence. Either way, two thumbs up! And perhaps one day Apple will be big enough to be investigated by the government right here in the good ol' U.S. of A.

 
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From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

 

The above scene was taken from the 10/3/00 episode:

October 3, 2000: It's the Apple-Microsoft "deal" all over again-- only this time the Redmond Giant is bailing out Corel. Meanwhile, Japan's Federal Trade Commission warns Apple to stop fixing prices, but declines to issue a penalty, and Microsoft asks for five months of filing time and four times its word limit in its "Redmond Justice" appeal...

Other scenes from that episode:

  • 2586: Gonna Party Like It's 1997 (10/3/00)   Apple's plummeting stock price and new status as "formerly formerly beleaguered" already has us feeling like we've been warped back to 1997; we don't need any more help taking a nostalgic leap back to the Beige Era...

  • 2588: Slow Ride... Take It Easy (10/3/00)   Speaking of antitrust drama here in the States (Yeah! We are just the segue kings today!), "Redmond Justice" continues to chug along... but, not at all surprisingly, Microsoft wants it chugging at a much slower pace...

Or view the entire episode as originally broadcast...

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