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TV Ads? Joy Story! (9/26/97)
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While it's currently not in an obvious place on their web site, Apple has issued a press release confirming recent joyous rumors that they would be showing new TV commercials during this Sunday's broadcast of Disney's Toy Story on ABC. Prior to this press release, AtAT was cautiously optimistic about a Sunday rollout, but rumors circulating earlier this week hinted that the commercials might not be finished in time for Sunday's broadcast.

This new campaign is the first fruit of Apple's realliance with TBWA Chiat-Day, who created the Clio-award-winning 1984 commercial that introduced the original Macintosh. The campaign's hook is the intriguing (if ungrammatical) phrase, "Think Different," which AtAT staff recalls from Jobs' keynote speech at last month's MacWorld Expo. There are supposed to be two 60-second spots during this Sunday's broadcast, which will focus on the Apple brand name and its core values.

We at AtAT are thrilled! All faithful AtAT viewers are strongly encouraged to change channels over to your local ABC affiliate this Sunday night to witness what we hope is the beginning of a new era in Apple marketing. (One in which they actually market something.) Tape The Simpsons and King of the Hill (or Men Behaving Badly and Jenny if your tastes lie in that direction).

By the way, does anyone out there think that the airing of the new Apple commercials during a Pixar movie is anything other than a pure coincidence? We didn't think so.

 
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And Now For A Word From Our Sponsors
 

From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

 

The above scene was taken from the 9/26/97 episode:

September 26, 1997: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

  • 24: Interpretive Dance (9/26/97)   Get ready for some potential sparks to fly, because Webintosh is reporting that clonemaker POWERtools is ready to ship their new PPC 750-based X-Factor systems. (There's a POWERtools early press release here.) "But AtAT," you ask, "I thought Apple announced it wouldn't certify any 750-based systems until the licensing issue was resolved?"...

  • 25: Shopping for a Star (9/26/97)   The Wall Street Journal is reporting that Apple has narrowed its CEO search to four candidates, including guys from Sun and IBM. Do we sound underwhelmed? Sorry. It's just that we don't know who any of these guys are.ll

Or view the entire episode as originally broadcast...
Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

(1241 votes)

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