Falling Market Share (12/12/97)
SceneLink
 

The news just keeps getting worse. A news.com article reports that according to market research firm IDC, Apple's sales market share has fallen yet again, dragging Apple from fifth place to eighth among U.S. computer manufacturers. Unsurprisingly, IDC blames the change on "public skepticism about the company's future." (Well, duh.)

We won't recount the litany of figures because they all say the same thing-- Apple's sales are falling at a time when the computer market itself is growing. And once again, we're left looking at the vicious circle of a self-fulfilling prophesy. Apple has some trouble, the press reports the worst of it, the public buys less from Apple, Apple's numbers get worse, the press says "see, we told you so," the public buys even less from Apple, etc.

So the question your tired AtAT producers put forth to you, our faithful viewers, is this: How can we break this cycle? If someone has a magic wand, we wish you'd go ahead and wave it, already...


 
SceneLink (264)
And Now For A Word From Our Sponsors
 

Mash-ups and original music by AtAT's former Intern and Goddess-in-Training

Prim M at YouTube

 

The above scene was taken from the 12/12/97 episode:

December 12, 1997:

Other scenes from that episode:

  • 262: Apple CEO: Stalemate (12/12/97)   Oy vey... It seems that Steve Jobs has Apple in a bit of a pickle. According to the San Francisco Chronicle, Apple's having a tough time finding a permanent CEO and is highly unlikely to fill the slot before their "expected" date of January 1st. So why is this Steve's fault?...

  • 263: Apple NC's Still On (12/12/97)   And while Larry Ellison is very busy talking friends out of leaving Cupertino and dealing with a 30% stock drop in Oracle, he still has time to blab to an audience at Harvard about Apple's NC's. Just yesterday, Apple's PR firm Niehaus-Ryan was officially denying that Apple would announce NC's at next month's MacWorld Expo-- yet in Cambridge, Larry claimed that the Apple-branded network computers would ship in April...

Or view the entire episode as originally broadcast...

Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

(432 votes)

As an Amazon Associate, AtAT earns from qualifying purchases

DISCLAIMER: AtAT was not a news site any more than Inside Edition was a "real" news show. We made Dawson's Creek look like 60 Minutes. We engaged in rampant guesswork, wild speculation, and pure fabrication for the entertainment of our viewers. Sure, everything here was "inspired by actual events," but so was Amityville II: The Possession. So lighten up.

Site best viewed with a sense of humor. AtAT is not responsible for lost or stolen articles. Keep hands inside car at all times. The drinking of beverages while watching AtAT is strongly discouraged; AtAT is not responsible for damage, discomfort, or staining caused by spit-takes or "nosers."

Everything you see here that isn't attributed to other parties is copyright ©,1997-2021 J. Miller and may not be reproduced or rebroadcast without his explicit consent (or possibly the express written consent of Major League Baseball, but we doubt it).