Falling Market Share (12/12/97)

The news just keeps getting worse. A news.com article reports that according to market research firm IDC, Apple's sales market share has fallen yet again, dragging Apple from fifth place to eighth among U.S. computer manufacturers. Unsurprisingly, IDC blames the change on "public skepticism about the company's future." (Well, duh.)

We won't recount the litany of figures because they all say the same thing-- Apple's sales are falling at a time when the computer market itself is growing. And once again, we're left looking at the vicious circle of a self-fulfilling prophesy. Apple has some trouble, the press reports the worst of it, the public buys less from Apple, Apple's numbers get worse, the press says "see, we told you so," the public buys even less from Apple, etc.

So the question your tired AtAT producers put forth to you, our faithful viewers, is this: How can we break this cycle? If someone has a magic wand, we wish you'd go ahead and wave it, already...

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The above scene was taken from the 12/12/97 episode:

December 12, 1997:

Other scenes from that episode:

  • 262: Apple CEO: Stalemate (12/12/97)   Oy vey... It seems that Steve Jobs has Apple in a bit of a pickle. According to the San Francisco Chronicle, Apple's having a tough time finding a permanent CEO and is highly unlikely to fill the slot before their "expected" date of January 1st. So why is this Steve's fault?...

  • 263: Apple NC's Still On (12/12/97)   And while Larry Ellison is very busy talking friends out of leaving Cupertino and dealing with a 30% stock drop in Oracle, he still has time to blab to an audience at Harvard about Apple's NC's. Just yesterday, Apple's PR firm Niehaus-Ryan was officially denying that Apple would announce NC's at next month's MacWorld Expo-- yet in Cambridge, Larry claimed that the Apple-branded network computers would ship in April...

Or view the entire episode as originally broadcast...

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