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"I'd Like To Thank Jon Ive..." (11/2/00)
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You know how on slow news days your local news forecast likes to fall back on fluff? You know, stuff like human interest stories about a pet ferret who can tie itself in a knot, or "news" like how studies show that eating too much might lead to weight gain. (Gasp!) Well, since AtAT relies on actual events for its steady stream of Apple-related plot twists and drama, we're no different. And since this has been a maddeningly slow week in the realm of One Infinite Loop (curse that dastardly Steve and his leak-plugging antics!), if this were an actual rumors show, we wouldn't bother to broadcast at all. If this were a "legitimate" news show, we'd probably be telling you about a gazillion shareware updates to enrich your Mac-using experience. But this is a soap opera, and as such, we're mining drama from one of the old standbys: awards shows.
Yes, awards shows. From Sally Field's 1985 "You like me, you really like me!" Oscar speech to the Daytime Emmy thrill of Susan Lucci's final triumph, where better to turn when the drama well's run dry? After all, the average viewer would probably rather watch the Oscars instead of the news any day of the week. (Of course, the average viewer would also rather watch "Surprise Wedding" than "Masterpiece Theatre"-- sorry, "ExxonMobil Masterpiece Theatre"-- but that's beside the point.) And so it is with moist eyes and a song in our hearts that we bring you news of Apple's latest honor: according to MacCentral, the Power Mac G4 Cube has been blessed with a Popular Mechanics Design & Engineering Award. And the crowd goes wild!
The Cube, which has garnered critical acclaim even as it flopped at the box office, is being recognized for its exquisite "innovation, invention, design, and engineering." Even better, it's the only computer to be so honored this year. Hopefully, when the award results are published in Popular Mechanics's December issue, all those tight-walleted skinflints in the Cube's target market (which is, uh... yeah) will be moved by the photos of a tearful Cube clutching its hard-won award as it overruns the allotted time for its acceptance speech. If so, then maybe the Cube's box office draw will improve just in time for the holidays-- provided that Apple's makeup people were able to conceal any mold lines, that is. Congrats to the Cube, and here's to next year!
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SceneLink (2652)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 11/2/00 episode: November 2, 2000: It's awards day at AtAT! The Cube wins recognition from Popular Mechanics for its engineering and design, while Apple gets kudos from its customers for excellence in the field of technical support and satisfaction. Meanwhile, Transmeta's "Crusoe" processor (once rumored to power an Apple laptop prototype) may not be all it's cracked up to be, as IBM shelves its plans to stick the chip into a ThinkPad...
Other scenes from that episode: 2653: & A Hand For The Techs, Too (11/2/00) The Cube's not the only Appleite to win an award recently. Sure, it's great when the stars win their accolades, because it keeps the whole show in the public eye and really tugs at the heartstrings. But what of the unsung heroes behind the scenes?... 2654: When Hype Isn't Enough (11/2/00) Let's say you're a hot new high-tech company with plenty of favorable industry buzz and you're just days away from your IPO. What's the worst thing that could happen? Well, how about one of the industry's biggest and most visible giants abruptly dropping its support for your product with little or no explanation for its actions, thus leading to all kinds of speculation by the press about the effectiveness of your technology?...
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