Yeah, Viable THIS, Buddy (11/28/00)
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Observant drama fiends looking for other entertainment to distract themselves from Cupertino's ongoing troubles were rewarded by a special guest appearance on "Redmond Justice" yesterday-- by none other than Apple Computer itself. When Microsoft filed its brief outlining the various and sundry reasons why it shouldn't be axed down the middle, the company evidently felt that this was the perfect time to raise a bunch of issues that probably should have been argued at an earlier time. (Like, say, maybe at the trial?) In any case, though, MacCentral reports that the Redmond crew is finally claiming that it doesn't wield monopoly power because Apple is a "viable competitor." Viable? High praise from Bill's crew, indeed!

See, according to Microsoft, the whole thing's just a big misunderstanding stemming from an incorrect market definition. If the operating system market is "properly defined" to include Apple, then there's no Windows monopoly. Presumably the argument is that despite Windows holding over 90% of the personal computer installed base, the Mac OS could just waltz in at any time and start stealing operating system share like gangbusters. What's wrong with this picture? If Microsoft's lawyers are arguing that Apple threatens Windows's operating system share right now, they might want to ask Gateway, Dell, Compaq, and every other Wintel manufacturer why they don't offer their customers the option of buying Pentium systems preloaded with the Mac OS instead of Windows. (Hint: that whole Mac OS-on-Intel thing is still just a rumor, people.)

In fact, we admit to being rather flummoxed by Microsoft's latest claim. At least when Bill's lawyers state that Linux developers are Microsoft's competitors, we can see that both parties produce operating systems for the same hardware, and the customer can choose one or the other. But Apple sells Macs, and operating systems that run on Macs. Microsoft doesn't sell computers at all, and (leaving aside PocketPC for a second) its operating systems run on x86-compatible PCs. Where, exactly, is the overlap that would "properly define" the market and make Apple a viable competitor? Darwin? Puh-leeze.

Still, it's nice to get the recognition. The next time your PC-using friends chide you for your computing platform choice, you can tell them that Microsoft itself said that Apple is a viable competitor. Heck, it's only a matter of time before Apple starts selling T-shirts to that effect.

 
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The above scene was taken from the 11/28/00 episode:

November 28, 2000: Apple in the U.S. may be caught in a rough patch, but Apple Canada is racking up the sales growth. Meanwhile, Microsoft's latest brief in its "Redmond Justice" appeal names Apple as a "viable competitor," and hopefully Linus Torvalds's revelation that Linux was an accident won't drive Steve to try anything rash...

Other scenes from that episode:

  • 2705: Hockey, Mounties, & Macs (11/28/00)   We admit it-- we were a little tired of the whole "shiny happy Apple" thing when Steve managed to wrangle the company into the good graces of Wall Street and the press. After all, AtAT was launched back in 1997, in an atmosphere of unprecedented doom and gloom...

  • 2707: "Whoops! It's Mac OS XI!" (11/28/00)   Now that Microsoft has officially dubbed both Apple and Linux as "viable competitors" in the operating system market, we've got Bill's stamp of approval to cast both "alternative" systems in the same sort of light...

Or view the entire episode as originally broadcast...

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