The iMusic Spending Spree (1/9/01)
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While a Stevenote is always a happy occasion, we admit that there's a bittersweet side to it as well. When Uncle Steve finishes up his dog and pony show today, he'll have revealed all-- thus effectively putting an end to the wild speculation and rumormongering that's been raging for the past several weeks. Now, some of you might see this as a positive thing, since you believe that the whole point of the speculation is to get at the truth; once the truth is revealed, what use are the rumors, right? Except that we at AtAT don't quite see it that way. To us, the journey is at least as important as the destination, and the end of the long, strange trip is an occasion of at least a little sadness.

But it's not over yet! With a mere hour to go before the iCEO takes the stage, we can still squeeze in just a little more dirt-dishing before we're dealing with facts instead of rumors. Thank the powers that be for AppleInsider, who (as faithful viewer Patrick Brice pointed out) have more juice on iMusic, thought to be one of Apple's new iMovie-like "killer apps" designed to attract people to the Mac. We've already heard that Apple acquired Radialogic's CD-burning software last month, but now there's an even more interesting ingredient in the mix: reportedly Apple broke out the checkbook once more and bought SoundJam MP from Casady & Greene-- along with the product's lead programmer.

SoundJam, as many of you are aware, is one of the premiere MP3 playing and encoding packages available for the Mac platform. It seems that Steve was serious when he apologized for "missing the boat" on CD-RW drives, and is currently in overdrive to fix the situation; iMusic is rumored to combine SoundJam's MP3 capabilities with Radialogic's CD-mastering technology, thus providing Apple's customers with a top-notch custom music application with minimal development required from Apple's already-overworked programmers (and, therefore, minimal delay). It's almost tough to imagine that Apple once suffered from a near-terminal case of "Not Invented Here" syndrome, isn't it?

But wait, there's more! While upcoming Macs will certainly ship with built-in CD-RW drives of some sort to allow Mac users to make use of iMusic, Apple's going a step further; rather than make its existing, non-CD-RW-equipped customers delve into the confusing morass of third party manufacturers for their CD-burning needs, AppleInsider also reports that the company is looking to brand its own line of external CD-RW drives, complete with the inimitable Apple design flair and a bundled copy of iMusic. No word on when these sporty new drives are supposed to hit the market, but if these rumors are correct (and we may know for sure in just a few minutes), Apple is clearly looking to make up for lost time on the whole CD-recordable front.

 
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From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

 

The above scene was taken from the 1/9/01 episode:

January 9, 2001: Not lucky enough to be at the keynote? Fear not-- there's a webcast planned, though you may want to perform some arcane rites to ensure decent performance. Meanwhile, AppleInsider takes one last pre-keynote fling on the rumormongering front and reports that Apple has bought SoundJam MP from Casady & Greene...

Other scenes from that episode:

  • 2784: Grant Us Thy Stream, Amen (1/9/01)   This is it! Super Tuesday, the Return of the Steve, clobberin' time. In mere hours, Fearless Leader will walk out on stage at Moscone and take a moment to bask in the hysterical applause of his faithful legions before proceeding to wow us all with.....

Or view the entire episode as originally broadcast...

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