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New Nabisco WheatyCubes (1/22/01)
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If there were a "Coolest Apple Product That No One's Buying" award, few would disagree that the Power Mac G4 Cube would be a shoo-in for the prize. That's an exaggeration, of course, and Apple claims that following its price reduction initiatives, the Cube is actually selling reasonably well these days-- though it's not going to break any records. That's a shame, too, since the reviews of the Cube were universally gushing in their praise for the product's sleek lines, technological innovation, and attention to detail. (They also usually ended with something along the lines of "too bad about the price.")
Anyway, the fact of the matter is, the damage has mostly been done; since it wasn't a breakout sales smash upon its debut, the Cube may well be doomed to a life of far less glamorous appearances than its award-winning design deserves. Take, for example, what faithful viewer James Ferguson spotted when cruising the NabiscoWorld web site: the once-mighty Cube has been reduced to shilling for the makers of Teddy Grahams and Ritz Bits. Yes, sad though it may be, in Nabisco's aptly-named "Power and Speed" sweepstakes, the grand prize is a pair of Cubes and a 17-inch Studio Display-- or, um, a Sea-Doo personal watercraft.
Oh, the indignity! It's bad enough that the Cube has to share the stage with a Sea-Doo, but to be reduced to a "win one, get one free" role? What's with the apparent "two Cubes, one display" arrangement? It's shameful, that's what it is. Still, we guess we shouldn't have been too surprised... after all, Nabisco has a history of adopting former Apple technology for its own more pedestrian uses. You know what we're talking about, right? That's right; Nabisco still makes and sells Apple Newtons.
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SceneLink (2813)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 1/22/01 episode: January 22, 2001: Now that the PowerBook is the sleek and sexy almost-a-subnotebook, what will the CubeBook turn out to be? Meanwhile, a dull plotline gets a bit of 'zazz as a CompUSA employee reports that iMacs are no longer designated as "discontinued by manufacturer," and the Cube is reduced to being a prize in a Nabisco sweepstakes contest...
Other scenes from that episode: 2811: A World Of Possibilities (1/22/01) Okay, sure, there's always a period of sadness after a Macworld Expo; all the anticipation and excitement has built to a climax, Steve has said his piece, the new gear graces the pages of the Apple Store and begs to be purchased-- and for Apple watchers, it's back to the humdrum world of business as usual... 2812: The iMac: Premature Burial (1/22/01) We've been watching this whole "new iMac" plot thread and we've decided that it lacks drama. Pretty much everyone already knows what's going to happen, right? After all, Steve admits to the world that Apple dropped the ball on CD-RW drives, the company introduces new Power Macs with CD-RW drives built in, it releases the exceptionally consumer-friendly iTunes product, and then the existing iMacs all start showing up in reseller inventory systems as "end of life."...
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