Bugaboos And Scary Stuff (2/13/01)
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It's that time again-- time for Apple's quarterly 10-Q filing with the SEC, and thanks to the magic of the Internet (long may its light illuminate our path to new and creative forms of work avoidance!), you lucky fans get to read the whole thing online if you're so inclined. Personally, our attention spans are freakishly short, so trying to forge through 5000 words peppered liberally with terms like "interest rate hedge positions" and "income and expense associated with derivative instruments" is likely to throw us into a coma. Instead, we skim, and try to find the juicy bits before we get distracted by a dust mote or one of those baffling "Urge To Herbal" commercials showing up on TV. (Somebody please conjugate that adjective!)

Wait, what were we talking about again? Oh yeah, the 10-Q. Well, as veterans of this game are all too aware, the real joy in any 10-Q is the "Factors That May Affect Future Results And Financial Condition" section, since it's always a real downer. For reasons beyond the grasp of our teeny little financial minds, 10-Q filings are always notoriously negative, as the company in question tries its hardest to list every conceivable future scenario that might cause worse-than-expected results; it's probably some kind of cover-your-butt thing so the CFO can say "don't say we didn't warn you" if the unthinkable happens, the stock tanks, and the SEC starts poking around looking for evidence of insider trading or what have you.

So, without further ado, here are just a few of the factors and "uncertainties" that Apple considers risks to its still-expected return to profitability:

  • "industry wide pricing pressures and downward pressures on gross margins"
  • "Internet devices that are smaller and simpler than traditional personal computers may compete for market share"
  • "competitors have introduced or announced plans to introduce products that mimic many of the unique design, technical features, and solutions of [Apple's] products"
  • "competitors have greater financial, marketing, manufacturing, and technological resources, as well as broader product lines and larger installed customer bases"
  • "continued or worsening worldwide and regional economic conditions"
  • "risks associated with product introductions and transitions, including the planned introduction of Mac OS X"
  • "risk that [Apple] will forecast incorrectly and produce or order from third parties excess or insufficient inventories of particular products" (yeah, like that ever happens!)
  • "the availability of certain components... including PowerPC RISC microprocessors developed by and obtained from IBM and Motorola"
  • "risks associated with international operations, including economic and labor conditions, regional economic problems, political instability, tax laws, and currency fluctuations"

And that's nowhere near all of 'em. Talk about a closet full of nightmares! We bet money dude Fred Anderson occasionally wakes up screaming in a cold sweat, plagued by night terrors in which he's pursued relentlessly by currency fluctuations and new titanium laptops from Dell. Heck, we don't even work for the company, and after scoping the 10-Q, we figure we might not be sleeping all that soundly tonight...

 
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The above scene was taken from the 2/13/01 episode:

February 13, 2001: Apple's quarterly 10-Q filing contains the usual list of bogeymen and things that go bump in the night. Meanwhile, some twisted freak appropriates Anna Kournikova's good name for evil purposes, though Mac users are unaffected, and Apple is now telling some BTO PowerBook G4 customers that their orders won't ship until March 3rd...

Other scenes from that episode:

  • 2860: Oh, Anna, How Could You? (2/13/01)   Another day, another several hundred email messages to sift through. As usual, the obvious spam goes right in the trash-- we don't need a low-cost merchant account, we don't want a million email addresses so we can send spam ourselves, and we've got some real college degrees that obviate the need for any cheap fakes (as tempting as a couple of PhDs from "Harvarf University" may be)...

  • 2861: Will Be Seen In Its Entirety (2/13/01)   Do you ever tune in for a beloved TV show at its regularly-scheduled time and find yourself staring at the last two minutes of a football game, instead? We do. And foolishly, we stay tuned, hoping against hope that when the game is over and the program finally comes on, the network will start the show from the beginning and just push the whole night's schedule forward to accommodate the game having run long...

Or view the entire episode as originally broadcast...

Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

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