Long, Strange Trip (12/21/97)
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If Mac the Knife's sources can be trusted, Apple's next round of "Think Different" ads will include the image of deceased Grateful Dead frontman Jerry Garcia.
Now, there were bad vibes a-plenty when Apple used the image of John Lennon in its ads, not to mention Gandhi. The question in our minds is, will there be more uproar over the use of Jerry Garcia's image, or less? Most of the deadheads among the Mac brethren may be pretty relaxed about it all, but we're guessing at least a few will be upset with the appropriation of Jerry's face by a multi-billion-dollar corporation for the purpose of selling computers, despite the fact that Jerry's estate must have given permission. But the biggest opposition to using Jerry in the ads may come from people who will say that Apple is endorsing drug use and the deadhead lifestyle-- not appropriate, they'll say, for a computer supposedly committed to the education of our children.
Of course, that's part of the point of the "Think Different" campaign-- to provoke a response and get people thinking. A little healthy debate (and extra publicity) never hurt anyone. Keep on truckin'.
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SceneLink (289)
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And Now For A Word From Our Sponsors |
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| | The above scene was taken from the 12/21/97 episode: December 21, 1997: (Sorry—this was before we started writing intro text for each episode!)
Other scenes from that episode: 290: PC Week Sides w/DoJ (12/21/97) As we've been discussing over the last few episodes, the central issue in Microsoft's upcoming January 13th contempt hearing is whether Microsoft can be penalized for following the letter of the injunction is such a way as to defeat its obvious intent... 291: BYTE Lauds Apple (12/21/97) The results are in for BYTE magazine's 1997 Editor's Choice Awards, and Apple walked away with a few honors. You can read about it in a self-congratulatory Apple press release. Mac OS 8 and the Powerbook 3400 both won Awards of Distinction, while the Powerbook 2400 garnered an Award of Merit...
Or view the entire episode as originally broadcast... | | |
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