As the Apple Turns: Scene 293: Jobs: What to Say? (12/22/97)

Jobs: What to Say? (12/22/97)

With no real new products to roll out in three weeks (the NC's are no longer expected to make an appearance, by most accounts), what exactly will Steve Jobs talk about in his MacWorld Expo keynote address? That's the question put forth in an article by Computer Retail Week. They expect Jobs to stick to Apple's plan for the future-- but we hope there's more than that, because man are we getting tired of these "Apple's New Focus" speeches.

So here's our guess: Jobs will introduce the PowerExpress machines and will make a big deal about them being the first machines truly targeted at content creators. He may introduce new product-oriented "Think Different" ads, since the PowerExpress machines should demonstrably outpace Pentium II systems. He will probably avoid even mentioning the touchy CEO issue (just as, in August, he avoided mentioning the touchy clone issue). Now that Rhapsody DR has shipped, he may spend some time talking about that. And there will be no end of reaffirmations that Apple and its users are "special." (We know, already. Now can we please have a sub-$1000 Mac?)

Perhaps most disturbing in the article is hearing that Apple's fourth-quarter sales are "falling short of its performance in previous years." Wasn't the big reason for Apple's poor performance last year said to be "Santa didn't come [last] Christmas?" If sales are even worse this year, is there any hope of a return to profitability before fall?

SceneLink (293)

And Now For A Word From Our Sponsors

From the writer/creator of AtAT, a Pandemic Dad Joke taken WAYYYYYY too far

The above scene was taken from the 12/22/97 episode:

December 22, 1997: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

292: Yellow Box Just Works (12/22/97) Even though Rhapsody's still in its first developer release, it's creating a bit of a stir with its cross-platform development capabilities. One of the most intriguing features of the Rhapsody development environment is its reported ability to recompile a single application codebase for deployment on other non-Rhapsody platforms...
294: Evil Incarnate (12/22/97) Believe it or not, we at AtAT try to be charitable during the holidays. (Stop laughing.) But everytime Microsoft starts trying to persuade the K-12 education market to replace their Macs with Windows 95 systems, we have to say there's little we find more immoral. Consider, for instance, this Microsoft page expressly written to lure grade schools and high schools to ditch their Macs and replace them with Windows 95 machines...

Or view the entire episode as originally broadcast...


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