Ah, Let 'Em Sweat A Week (3/26/01)
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While our own personal experience with Mac OS X 10.0 (yecch, we still say it should be 1.0) so far has been relatively painless and chock-full of grins, there are plenty of others out there who seem to be having a tougher time of it. Yes, you heard us right: Mac OS X isn't a perfect and blissful ascension to nirvana. For some people, it's been downright aggravating-- we're getting reports of botched installs requiring reformats and reinstalls, Classic environments that just don't work, and more... and we're also hearing from several people that Apple's tech support line is getting a lot more calls than the company anticipated.

Just for fun, try this: head over to Apple's Tech Info Library, do a search on "Mac OS X 10.0," and scroll through the 75 articles that pop up. They aren't all descriptions of known bugs, but they'll definitely give you a good sense that Mac OS X does include its fair share of "issues." Can you say "work in progress"? We knew you could. But Apple set a ship date (finally) and met it, bugs and all-- and now the Mac OS X development team is hard at work cranking out code to tighten things up even further. (You didn't think they've just been sitting around playing Go Fish since Mac OS X went golden master, did you?)

Now this is interesting; Think Secret claims that Apple actually had a Mac OS X bug-fix update ready to go even on the eve of the product's official launch. That makes perfect sense, since Apple's development team has had weeks to make improvements since the "final" version got shipped off to the CD-ROM factory, and the gold master wasn't even the latest development build at the time. So Apple could very well have had a downloadable updater (or something that worked through the Software Update architecture) ready to patch the commercial version to 10.0.1 right when customers started installing their 10.0 versions on Saturday.

However, that rumored update never surfaced, allegedly because the company "made a last-minute decision to wait a bit-- possibly a week or more-- before releasing it." Why, you ask? Thank the pantheon of Marketing Deities, who, in their infinite wisdom, reportedly decided that "releasing the final version and an update on the same day could easily cultivate a negative impression of the release." Oh, good. Because, you know, waiting a week while the press publishes stinker reviews of the product due to bugs that Apple has already fixed (not to mention fostering negative word-of-mouth by customers unnecessarily afflicted by said bugs) is a much better strategy. Hey Apple, we know this is only a rumor, but just in case it's true, here's our advice: 1) Ship the update. 2) Sack the genius who decided that not fixing bugs in a timely fashion is the key to good publicity.

 
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The above scene was taken from the 3/26/01 episode:

March 26, 2001: Mac OS X may have its warts, but the AtAT staff is digging it just the same. Meanwhile, Apple is rumored to have a cure for some of those warts, but is postponing its release in order to get good publicity (!), and if you've got any third-party RAM you want to keep using, you may want to hold off on installing any of Apple's latest firmware updates...

Other scenes from that episode:

  • 2946: Well, At Least WE'RE Hooked (3/26/01)   So here we are, two days into the Mac's second era. Do things feel any different? We sort of expected world peace, an end to all known diseases, and serene glows on everyone's faces now that Mac OS X is here and the human race has therefore reached the pinnacle of elegance and technology...

  • 2948: "New Apple RAM-Away™!" (3/26/01)   Back to that Firmware Update we so utterly forgot to install before subjecting our PowerBook to the rigors of Mac OS X... As it turns out, we don't appear to have needed it, because luckily, OS X seems to be running fine...

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