As the Apple Turns: Scene 311: Stock of the Week (12/29/97)

Stock of the Week (12/29/97)

Will wonders never cease? Hot on the heels of numerous industry recommendations that AAPL is one to watch, the San Francisco Chronicle has named Apple as their Stock of the Week. In their article, Ken Lim of CyberMedia Convergence Consulting spells it out plain and simple: where else can you buy stock in a multibillion-dollar company for about thirteen bucks a share? Lim believes that Steve Jobs' cost-cutting measures will be effective, the new G3 Macs will win high-end users, and the rumored NC project stands a good chance of finally supplying a low-cost Mac that should appeal greatly to businesses and schools. And even if the stock drops significantly, Apple would be bought; the stock has "nowhere to go but up."

On the other hand, David Coursey, a columnist for Upside magazine, provides a more neutral review, but still recommends that "die-hards" who truly believe in Apple should buy it and take the risk. (Since AtAT falls squarely into that category, we're looking at our budget for 1998 and wondering if we can squeeze some AAPL in there somewhere.) He states that all but the faithful should probably stay way, however, or else they will suffer a "frustrating experience." But he does admit that his "Mac is far superior to [his] Windows machine."

Of course these recommendations don't seem to have done anything to AAPL's actual price, which continues to hover around $13. But Apple stock has proven to be incredibly volatile; in this crazy soap-opera world, another Microsoft-investment type of announcement could double the stock in a day. Who knows what tomorrow brings?

SceneLink (311)

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The above scene was taken from the 12/29/97 episode:

December 29, 1997: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

309: Another Lawsuit? Sure! (12/29/97) It's an embarrassment of riches, truly... Just think of all the legal activity running rampant in the AtAT universe right now. In the Big Top, Big Bad Microsoft is watching its stock slide as the Department of Justice keeps pounding on them for trying to monopolize the browser market, while Sun is still poking them with the Java stick...
310: Red-Headed Stepchild (12/29/97) Poor Newton-- it always seems to be the whipping boy at Apple. And given Apple's current role as the whipping boy of the industry, that's a pretty tough position, indeed. News.com is reporting that Newton-- once again-- may be deep-sixed or sold off...

Or view the entire episode as originally broadcast...


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