What better way to get a belated start on the weekend than by contemplating neuroscientists with Mac-themed body art? After all, nothing says Friday in the world of Apple like high-profile, well-respected brain researchers sportin' some righteous ink. And that's why we all owe a debt of gratitude to faithful viewer Sunflower, who noted a profile of one Dr. Christof Koch in the July issue of Scientific American.

If all you do is take a quick glance at the photo in the article, you might come away with the notion that Dr. Koch is all about scary shiny pink sofas and socks that are louder than your average sonic boom. You actually have to read the article (or, um, use your browser's "Find" feature) to unearth this little gem: "Neurobiologists have since given up the notion that Koch may be dangerously offbeat, despite his having tattooed his arm last summer with the Apple Computer logo to demonstrate his love of the Macintosh (a zeal not even matched by Steve Jobs)."

Yes, kiddies, this esteemed neuroscientist (who is looking for a "discrete set of neurons... responsible for generating consciousness") may not bleed six colors, but we bet he bled when he had six colors pumped into his flesh by a whirring tat gun. Scientific American only mentions the Mark of Apple in passing, and it's not evident in the aforementioned pink-sofa-and-bright-socks photo; fear not, though, because Sunflower did a little digging and found Dr. Koch's personal home page, on which the man is pictured showing off the rainbow Apple logo emblazoned on his right shoulder. (There's a close-up photo as well.) Now that's a fan, ladies and gents.

In Dr. Koch's own words, "together with the Boeing B-747 Jumbo Jet and the Golden Gate Bridge in San Francisco, the Apple Macintosh is the most beautiful and elegant artifact of the 20th century. A perfect marriage of form with function. And to answer the obvious question, yes, this tattoo will remain this crisp and cool until the day I die." Memo to Steve: if researching the biology of consciousness and having the Apple logo permanently drilled into his flesh (not to mention owning a couch that pink) doesn't make this guy AppleMaster material, your standards are set impossibly high. We look forward to Dr. Koch's imminent induction.