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OK Computer, Kick-Ass Mac (7/26/01)
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Despite the AtAT staff's eclectic musical tastes, we admit we never really got into Radiohead-- at least, not enough to go out and actually buy any of their stuff. At the same time, we don't exactly go lunging for the dial to change the station when a Radiohead song comes on the air, either... and when someone tells us we can watch their latest video for free via the magic of QuickTime, we're more than willing to make that arduous mouse click in exchange for the chance to hear "I Might Be Wrong" while a little animated bummed-out devil guy goes fetal and various things burn.
Even those of you who have never heard of Radiohead may want to check out Apple's "Hot News" article on the band, because not only are these gents opting to distribute their latest video via QuickTime, but they're also diehard Mac fans through and through. According to the band's producer, Radiohead's last two albums were almost entirely assembled using "a multitude of Macs," including a Power Mac in the recording studio, and PowerBooks for the whole band. What about Wintel? "I hate PCs," he says; "they are overcomplicated and unfriendly. While Macs are people-friendly and intuitive."
As for this new video, well, here's the kicker: it was made "entirely on a PowerBook" over the course of two months. The director apparently created all the animations himself using Hash Animation: Master and cut them together with footage of the band's lead vocalist using Final Cut Pro, Adobe After Effects, and Videodelic. So if you've ever doubted that a PowerBook can serve as a fully-functional mobile video editing station, doubt no more-- the proof is online.
Given Radiohead's overall Mac-centric nature (don't forget the guest vocals by the "Fred" Text-To-Speech voice on the song "Fitter Happier"), it's nice to see Apple giving them a little PR-- and vice-versa. Hmmm, maybe we'll have to pick up the latest album after all...
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SceneLink (3202)
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And Now For A Word From Our Sponsors |
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 | | The above scene was taken from the 7/26/01 episode: July 26, 2001: Do you live in Boston? How about Chicago? We may have Apple retail store opening dates for you. Meanwhile, Apple's founding membership in the HyperTransport Consortium raises a few eyebrows among the naturally suspicious, and Radiohead chooses QuickTime as the online delivery method for its latest video-- which was created entirely on a PowerBook...
Other scenes from that episode: 3200: And The Rest Of August (7/26/01) Attention fellow Bostonians/Chicagoans: we have semi-credible opening dates for the remaining two newly announced Apple retail stores. Yesterday we mentioned that MacMinute had pegged the Plano, TX store for an August 3rd launch, with the Minneapolis one following on the 11th... 3201: The Instant Brie Factor (7/26/01) By now you've probably heard about Apple's status as a founding member of the HyperTransport Consortium; indeed, a press release issued by the ragtag band of industry bigwigs even quotes Apple hardware guru (and Megahertz Myth lecturer) Jon Rubinstein as stating that "Apple is delighted to participate as one of the leaders in the HyperTransport Technology Consortium...Ó
Or view the entire episode as originally broadcast... | |  |
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