As the Apple Turns    About    Reruns    Contact    Preferences Tue 12:28 PM

Jobs: The Ego Thing (1/3/98)
SceneLink
 

Remember those rumors a couple of months ago that Steve Jobs was so incredibly frustrated with trying to save Apple that he was thinking of quitting? Some rumors went so far as to say that Steve had been clearing out his desk when Larry Ellison persuaded him to stay. Well, according to a recent report on Apple Recon, there's no truth to those rumors. In fact, Steve's entrenched until his ego relents-- and given Steve's ego, that means he's here to stay.

Recon's take on the whole thing is that Steve is determined to go down in history as the guy who "saved Apple." That won't happen if he steps down from the board to let someone else be CEO. Apple must be saved while Steve is clearly in the limelight. So in Steve's mind, as always, things appear to be "my way or the highway." Egotistical? Yup. Selfish? You betcha. Entirely unreasonable? Well...

...To be perfectly fair, we can't begrudge Steve his chance to bring Apple back to greatness. After all, who can resist a storybook ending? To launch a company and a computer that changes the world is one thing, but to be ousted from that company and then return to rescue it is pure fairy-tale. And we sincerely hope that he can make that fairy-tale come true.

 
SceneLink (324)
And Now For A Word From Our Sponsors
 

Mash-ups and original music by AtAT's former Intern and Goddess-in-Training

Prim M at YouTube
 

The above scene was taken from the 1/3/98 episode:

January 3, 1998: (Sorry—this was before we started writing intro text for each episode!)

Other scenes from that episode:

  • 325: Artemis: Plastic Surgery (1/3/98)   MacNN's Reality has some more news on the upcoming "Artemis" Powermacs. Perhaps you recall that Artemis was to be Apple's new low-end, consumer/education model with an all-in-one design similar in concept to the Powermac 5000 series, or its 680x0 precursor the LC 5xx...

  • 326: Mac-rosoft Shipping (1/3/98)   It's been a while since Microsoft announced that they were adding a slew of Mac programmers to do things right-- no more half-assed ports like Word 6.0 for the Mac, which may go down in history as the bloated, slow, and buggy software joke of the decade...

Or view the entire episode as originally broadcast...
Vote Early, Vote Often!
Why did you tune in to this '90s relic of a soap opera?
Nostalgia is the next best thing to feeling alive
My name is Rip Van Winkle and I just woke up; what did I miss?
I'm trying to pretend the last 20 years never happened
I mean, if it worked for Friends, why not?
I came here looking for a receptacle in which to place the cremated remains of my deceased Java applets (think about it)

(1312 votes)
Apple store at Amazon

As an Amazon Associate, AtAT earns from qualifying purchases

DISCLAIMER: AtAT was not a news site any more than Inside Edition was a "real" news show. We made Dawson's Creek look like 60 Minutes. We engaged in rampant guesswork, wild speculation, and pure fabrication for the entertainment of our viewers. Sure, everything here was "inspired by actual events," but so was Amityville II: The Possession. So lighten up.

Site best viewed with a sense of humor. AtAT is not responsible for lost or stolen articles. Keep hands inside car at all times. The drinking of beverages while watching AtAT is strongly discouraged; AtAT is not responsible for damage, discomfort, or staining caused by spit-takes or "nosers."

Everything you see here that isn't attributed to other parties is copyright ©,1997-2025 J. Miller and may not be reproduced or rebroadcast without his explicit consent (or possibly the express written consent of Major League Baseball, but we doubt it).