Buy Something, Help Others (9/13/01)
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Speaking of spontaneous outpourings of help, the one thing that kept many of us from completely losing our faith in humanity during this ordeal was seeing the throngs of people who lined up, unasked, to give blood in the streets of Manhattan. That's probably an image that will endure as an example of humanity at its best. And while companies offering to donate half their proceeds from all sales for the next week doesn't have quite the same sort of iconic power, their hearts are in the right place-- so we'd be remiss not to point out their contributions.

There are a slew of them, actually, and MacNN has conveniently listed many of them in one handy place. For example, Elite Computers (the folks who just started reopening ComputerWare stores) has announced that for every Mac it sells through the end of the month, it'll kick $25 to charities helping those suffering after Tuesday's attack. Thursby, the company that makes DAVE (the Windows network connectivity software for Macs), is donating all sales from its online store to the Red Cross from now until the end of next week. Other companies donating some or all of their proceeds for a time include Koingo Software, PagePlanet Software, RadGad, and Intelli Innovations.

It's easy to be cynical (perhaps these days more so than ever) and look at this sort of thing as a sales pitch or a shrewd business move, but heck, we're more cynical than most, and even we choose to see it as a group of concerned businesses lending a helping hand. Again, it's not the stuff of legend, but these are real companies making real contributions to help put things right again, and we thank them for it. For those of you looking to make a donation without actually buying anything, don't forget that you can give money to the Red Cross with just a few clicks of the mouse via PayPal or Amazon. Every little bit helps.

 
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The above scene was taken from the 9/13/01 episode:

September 13, 2001: One of Apple's retail stores lends a helping hand to travelers stranded in Minneapolis. Meanwhile, several companies announce their intent to donate some or all of their proceeds to the Red Cross and the families of the crash victims, while litigation marches ever onward-- Apple proposes a settlement in a DVD class action lawsuit that we somehow missed entirely...

Other scenes from that episode:

  • 3297: Not Just About The Sales (9/13/01)   If you're enough of a Mac fan to be tuning into a 'net-based soap opera about Apple Computer, it's not unlikely that you're familiar with the company's recent foray into the wild and woolly world of retail sales...

  • 3299: Great, So It's Settled, Then (9/13/01)   What better proof that life goes on than to find that, even in the midst of a tragedy of epic proportions, the surreal and the absurd still exist? Faithful viewer Dave Flanagan pointed out that Apple has apparently proposed a settlement for its DVD class action lawsuit...

Or view the entire episode as originally broadcast...

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